Digital Marketing Specialist, Affiliate

The TJX Companies, Inc.; Framingham (MA); Híbrido; USD 60 000 - 90 000; Tempo integral

Resumo da oferta

The TJX Companies, Inc. is seeking an Affiliate Digital Marketing Specialist in Framingham, MA. This hybrid role requires weekly in-person presence and supports strategy, execution, optimization, and reporting for Affiliate programs across our .com brands.

You will partner with internal teams, agency partners, publishers, and creators to drive acquisition, engagement, traffic, and revenue. Ideal candidates have 1–3 years in Affiliate or performance marketing, can analyze data in analytics tools,

Qualificações

• Bachelor's degree in marketing, advertising, communications or related field.
• 1-3 years of experience in Affiliate marketing, digital marketing, media, eCommerce or performance marketing.
• Experience measuring digital marketing performance required.

Responsabilidades

• Serve as an Affiliate expert, providing support on program development, structure, maintenance, and key reporting metrics.
• Monitor Affiliate channel trends and the competitive landscape to identify optimization opportunities and cost per acquisition strategies that drive performance.
• Share insights, best practices and recommendations with internal teams through ongoing knowledge sharing and education.
• Work collaboratively with internal and external partners to ensure programs are executed flawlessly and drive results.
• Establish relationships and collaborate effectively across internal stakeholder teams to deliver high-quality work.
• Collaborate with In-House buying team on cross-channel strategy and execution.
• Lead the development of the promotional offer and e-blast content schedule and newsletters.
• Develop and maintain recurring performance reporting and dashboards highlighting KPIs, trends, insights, and optimization recommendations.

Conhecimentos

Affiliate marketing

Digital marketing analytics

Data interpretation

Project management

Communication

Formação académica

Bachelor's degree in marketing

Ferramentas

Adobe Analytics

Microsoft Office

Descrição da oferta de emprego

TJX CompaniesAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail Stores-TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family-a Fortune 100 company and the world's leading off-price retailer.

Job Description

This is a HYBRID role, with a weekly in-person requirement in Framingham, MA.

Role Description

As the Affiliate Digital Marketing Specialist, you will support the strategy, execution, optimization, and reporting of Affiliate marketing programs across our .com brands. Working closely with internal teams, agency partners, publishers, and creators, you will help drive customer acquisition, engagement, traffic, and revenue while identifying opportunities to improve performance and grow the channel.

Key Responsibilities

Build Media and Digital Expertise

Serve as an Affiliate expert, providing support on program development, structure, maintenance, and key reporting metrics.

Monitor Affiliate channel trends and the competitive landscape to identify optimization opportunities and cost per acquisition strategies that drive campaign performance and growth.

Share insights, best practices and recommendations with internal teams through ongoing knowledge sharing and education.

Collaboration and Relationships

Work collaboratively with internal and external partners to ensure programs are executed flawlessly and drive results.

Establish relationships and collaborate effectively across internal stakeholder teams (Digital Planning, Brand Marketing, Measurement, Creative, Site Experience/Merch Planning) to deliver high-quality work.

Collaborate with In-House buying team (paid search, paid social, online video) on cross-channel strategy and execution.

Establish strong working relationships with Affiliate agency partners, publishers, and creator partners.

Drive Results (Plan, Execute, Measure)

Support the Affiliate Marketing Manager and team with strategy development, planning, execution, optimization, and measurement of the Affiliate channel.

Act as an Affiliate channel best practice advisor, proactively identifying opportunities and providing POVs and recommendations to optimize channel performance.

Lead the development of the promotional offer and e-blast content schedule and newsletters, and support larger strategies and seasonal project plans.

Support the day-to-day program execution, including content development, optimizations, creative/asset needs, and invoice and budget management.

Develop creative briefs, communicate creative specifications and deadlines, and deliver creative asset guidelines and trafficking information to Brand Marketing and Creative teams.

Analyze program performance across publisher, promotional, content, and creator segments to identify growth opportunities.

Develop and maintain recurring performance reporting and dashboards highlighting KPIs, trends, insights, and optimization recommendations, while supporting attribution and broader measurement efforts.

What We're Looking For

• Experience measuring digital marketing performance required
• 1-3 years of experience in Affiliate marketing, digital marketing, media, eCommerce or performance marketing
• Affiliate channel execution experience is preferred
• Related experience with a media agency, vendor or client-side media/marketing
• General knowledge of media planning (digital eCommerce channels is a plus)
• Experience working with digital analytics and reporting platforms (e.g., Adobe Analytics)
• Team player who is collaborative and an effective communicator
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail oriented, and self-motivated
• Excellent project management skills
• Experience with Microsoft Office suite is required, particularly Excel
• Knowledge or familiarity with the social influencer marketing landscape is a plus
• Experience executing and measuring various forms of digital media is a plus
• Retail experience is a plus
• Bachelor's degree in marketing, advertising, communications or related field

Benefits include

• Associate discount
• 401(k) match
• medical/dental/vision
• HSA
• health care FSA
• life insurance
• short/long-term disability
• paid holidays/vacation /sick/bereavement/parental leave
• EAP
• incentive programs for management
• auto/home insurance discounts
• tuition reimbursement
• scholarship program
• adoption/surrogacy assistance
• smoking cessation
• child care/cell phone discounts
• pet/legal insurance
• credit union;
• referral bonuses.

All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time.

Contact your TJX representative for more information.