Digital Marketing Specialist

Baylor University; Waco (TX); Híbrido; USD 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Generous time off

Tuition remission

Automatic retirement contributions

Descripción de la vacante

Baylor University is seeking a Digital Marketing Specialist for the Hankamer School of Business. This role involves leading digital management and ensuring brand compliance across all web properties and marketing efforts.

The ideal candidate holds a bachelor's degree and has significant experience in digital marketing, web management, and analytics. This position offers a hybrid work environment, with potential travel to Waco as needed.

Formación

• 3 years of relevant experience required; 5 years preferred.
• Higher education or non-profit experience preferred.
• Combination of education and experience considered.

Responsabilidades

• Lead digital management and quality across web properties.
• Owns the HSB email account and leads email strategy.
• Manage and maintain WordPress websites.

Conocimientos

Digital marketing

Digital analytics

Web management

Email campaigns

User experience

Educación

Bachelor's degree

Herramientas

Drupal

Google Analytics

Google Search Console

WordPress

Qualtrics

Descripción del empleo

What We’re Looking For

The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). They serves as the School’s subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. Additionally, the role ensures digital brand compliance alignment and counsels the Director of Marketing and Communications on recommended digital changes.

A bachelor's degree and three years of relevant experience are required. Five years of relevant experience is preferred. A combination of education and experience will be considered in lieu of one another. Higher education or non-profit experience preferred.

Work will be performed in an approved remote / hybrid work environment that may include travel to Waco for on-campus/in-person activities/meetings as required.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do

Website Updates

• Through proficiency in Drupal, fulfills approximately 100 monthly website change requests, streamlining workflows previously distributed among 40 department representatives to increase efficiency, consistency and governance. Ensures HSB website content is up to date and brand compliant

Email Marketing

• Owns the HSB email account ([e-mail]) and leads mass email (EMMA) strategy and deployment, including departmental annual reports, donor emails, Dean’s communications and newsletters. Audiences include alumni, faculty/staff, students, administration, donors, advisory board members, parents of current and prospective students, and AACSB deans.

Analytics

• Periodically providing digital analytics data from Google Analytics, Google Search Console, Google Adwords’ keyword planning tool, or other related platforms to inform and educate digital marketing efforts, primarily for HSB Graduate Programs. Manages and analyzes the Baylor Business Readership survey in Qualtrics, translating results into actionable insights that inform content strategy and audience engagement efforts.

Website Management

• Manages and maintains two WordPress websites for adjacent digital properties: the Baylor Business Review website, and the Baylor Angel Network (BAN) external-facing website.

Other

• Perform all other duties as assigned to support Baylor’s mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!