Digital Marketing Specialist

Optimize Consulting; United States; Remote; USD 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Health insurance

Dental, vision, life insurance

Unlimited PTO

Holidays off

Parental leave

401(k) with company match

Equipment provided

Fully remote

Growth toward partnership

Zusammenfassung

Optimize Consulting LLC is seeking a Digital Marketing Specialist to lead paid campaigns and CRM management for nonprofit and B2B clients. You will work closely with Key Account Managers, handling ad placement, segmentation, and automated workflows, while contributing SEO and analytics insights.

You will join client calls, review performance, and propose data-driven optimizations. You report to the VP of Client Services and operate fully remotely.

Qualifikationen

• Three years of hands-on digital marketing experience.
• Experience managing paid campaigns (Google Ads and Meta).
• Strong CRM skills in HubSpot, Salesforce, or a comparable platform.
• Ability to turn performance data into clear recommendations for clients and KAMs.
• Diligence: check work before it goes live and catch problems earlier.
• Strong organization and ability to track tasks across multiple accounts.

Aufgaben

• Partner with Key Account Managers on each account to align digital work with client goals and provide data-driven updates.
• Plan, launch, and manage paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and sponsored content.
• Manage client CRMs: build segments, email campaigns, and workflows in HubSpot, Salesforce, Mailchimp, Virtuous, and Brevo.
• Improve search visibility via keyword research, on-page SEO, and technical fixes.
• Set up and maintain tracking/analytics so clients see channel performance and revenue impact.
• Join client meetings to review performance, explain results, and recommend changes.

Kenntnisse

Paid campaigns

CRM management

Data insights

Analytical thinking

Organization

Tools

HubSpot

Salesforce

Mailchimp

Virtuous

Brevo

Jobbeschreibung

Optimize Consulting delivers digital marketing for nonprofit and B2B clients and for the firm itself. As Digital Marketing Specialist, you handle that work in close partnership with our Key Account Managers, who own each client relationship. Most of your time goes to ad placement and CRM management, including email, segmentation, and workflows, with SEO and analytics work alongside. You also join client calls to review performance and recommend changes. You report to the VP of Client Services.

About Optimize Consulting LLC

Optimize Consulting is a revenue operations and moves management firm. We help organizations of any size transform how revenue flows through them. Our clients range from some of the most respected nonprofits working for free markets and free people to global enterprises and growing businesses, and our work has helped them generate more than $125 million in revenue.

We bring enterprise-level strategy and technology to every engagement and run our own firm the same way. Shared methodologies like Getting Things Done keep our fully remote team aligned and working ahead, so deadlines rarely turn into fire drills.

We are partner-owned, independent, and growing quickly. If you have spent years grinding inside a nonprofit or agency and want work you can be proud of without giving up your evenings, Optimize Consulting is built for you.

Description

About the Role

Optimize Consulting delivers digital marketing for nonprofit and B2B clients and for the firm itself. As Digital Marketing Specialist, you handle that work in close partnership with our Key Account Managers, who own each client relationship. Most of your time goes to ad placement and CRM management, including email, segmentation, and workflows, with SEO and analytics work alongside. You also join client calls to review performance and recommend changes. You report to the VP of Client Services.

What You'll Do

• Partner with Key Account Managers on each account: align digital work with client goals, share performance updates, and support their client conversations with data.
• Plan, launch, and manage paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and sponsored content placements.
• Manage client CRMs, including HubSpot, Salesforce, Mailchimp, Virtuous, and Brevo: build segments, set up email campaigns, and create automation workflows.
• Improve search visibility through keyword research, on-page SEO, and technical fixes.
• Set up and maintain tracking and analytics so clients can see which channels produce donors, leads, and revenue.
• Join client meetings to review performance, explain results plainly, and recommend changes.
• Run the firm's own digital marketing, treating Optimize Consulting as a client with its own goals and reporting.

What Success Looks Like

At 90 days, you manage digital work for client accounts plus the firm's own account. You have joined Key Account Managers on client performance reviews and completed at least one ad campaign and one CRM build with them. Key Account Managers start to bring you into planning, you own the reporting and process for our ad placement service, and clients act on your recommendations. At one year, you are a core part of client success across the portfolio: clients see measurable results from the digital work you lead, Key Account Managers rely on you for digital strategy on every account, and you help shape how the firm's digital services grow.

What You Bring

• At least three years of hands‑on digital marketing experience, including managing paid campaigns in Google Ads and Meta.
• Strong CRM skills: you can build segments, email campaigns, and workflows in HubSpot, Salesforce, or a comparable platform.
• The ability to turn performance data into clear recommendations for clients and Key Account Managers.
• Diligence: you check your work before it goes live and catch problems before clients do.
• Strong organization: you track tasks across several accounts in a reliable system and keep documentation current.
• Ownership of your own week: you plan your work, keep commitments without reminders, and raise problems early.

Helpful to Have

• Nonprofit experience, especially in digital fundraising, donor acquisition, or Google Ad Grants
• Agency or consulting experience serving several clients at once
• HubSpot certifications, or comparable certifications in Salesforce, Google Ads, or Meta
• Deep knowledge of tracking and analytics, including GA4, Google Tag Manager, pixels, and attribution reporting
• Health insurance: Optimize Consulting pays 100% of the base health plan for you and your dependents, with upgrade options at your own cost.
• Dental, vision, and life insurance: Employer‑paid, at a cost to you of $1 per year.
• Time off: Unlimited PTO. We actively encourage everyone to take at least 20 days per year.
• Holidays: All federal holidays, plus the Friday after Thanksgiving and a Christmas Break.
• Parental leave: 3 months of paid leave for all new parents.
• Retirement: 401(k) with a total company match of up to 4%. Eligible after one year of service.
• Equipment: A laptop, peripherals, and cell phone.
• Location: Fully remote.
• Growth: A defined path to partnership.

Hiring Process

Our process includes a screening conversation followed by two to three interviews with team members and partners. We may ask you to walk us through a campaign or project you have managed. We will keep you updated at each stage.

Optimize Consulting is an equal opportunity employer. We make hiring decisions based on qualifications, merit, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law. Applicants who need a reasonable accommodation during the hiring process can contact [e-mail].