Digital Marketing Specialist

NIP Group; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Progressive PTO

Health insurance

Tax-advantaged accounts

Job summary

NIP Group, a rapidly growing insurance services provider, seeks a data-driven Performance & Growth Marketing Specialist. This fully remote role reports to Marketing Operations and focuses on demand generation, pipeline growth, and revenue contribution through hands-on management of performance marketing programs.

You will own acquisition channels, analytics, experimentation, and AI-enabled optimization across the customer journey, shaping GTM growth strategy for priority programs.

Qualifications

• 3–5+ years in performance or growth marketing.
• Experience managing paid campaigns on Google Ads, LinkedIn, and Meta.
• Strong analytics and ability to translate data into actions.
• Experience with marketing automation/CRM platforms (HubSpot).

Responsibilities

• Own paid and owned acquisition channels and performance analytics.
• Develop and optimize demand gen campaigns across surfaces.
• Lead testing roadmap for messaging, creatives, audiences, and landing pages.
• Collaborate with content, email, SEO, and partnerships to drive pipeline.

Skills

Performance marketing

Paid media

Analytics

HubSpot

Education

Bachelor's degree

Tools

Google Ads

LinkedIn

Job description

NIP Group is a rapidly growing insurance service provider of specialty programs for commercial insurance brokers and carriers, providing underwriting, distribution, product management, administration, and risk management services primarily by acting as a managing underwriter (MGA) and a Reciprocal Services Manager (RSM).

Our culture is one that empowers and encourages employees to be innovative, collaborative, and forward-thinking. If you are interested in being a part of a growing, entrepreneurial spirit organization, we'd love to hear from you!

About the Position

We have an exciting opportunity for a data-driven and results-oriented Performance & Growth Marketing Specialist to join our Marketing team. This role is responsible for driving measurable demand, qualified pipeline growth, and revenue contribution through the hands-on management and optimization of NIP Group's performance marketing programs.

As our performance marketing expert, you will own paid and owned acquisition channels, performance analytics, experimentation initiatives, and digital optimization efforts across the customer journey. You'll leverage marketing technology, data insights, and emerging AI-enabled capabilities to improve the progression from Lead -> MQL -> SQL -> Submission -> Revenue while helping shape NIP Group's go-to-market growth strategy.

This is a fully remote position reporting directly to the Marketing Operations Manager.

What You'll Do

We have an exciting opportunity for a Performance & Growth Marketing Specialist to join our team. Responsibilities include:

Growth Acquisition & Demand Generation

• Develop and execute acquisition strategies that increase the volume and quality of Leads, IQLs, and MQLs across NIP Group's priority programs and target markets.
• Manage and optimize paid media campaigns across Google Ads, LinkedIn, Meta, display, retargeting, and emerging platforms.
• Build and scale program-specific and state-specific campaigns aligned to underwriting appetite, growth objectives, and business priorities.
• Identify, test, and expand new acquisition channels, audience segments, and AI-enabled prospecting capabilities.
• Coordinate paid media efforts with content, email, organic search, and broader demand generation programs.

Analytics & Performance Optimization

• Monitor and analyze performance across Leads, MQLs, SQLs, Submissions, and Revenue.
• Track and optimize key metrics including CPL, CPC, conversion rates, CAC, ROAS, pipeline contribution, and revenue impact.
• Partner with Marketing Operations to maintain HubSpot dashboards, attribution reporting, campaign tracking, and performance measurement frameworks.
• Deliver actionable insights, recommendations, and performance analysis that influence marketing investment decisions.
• Maintain best practices for campaign tracking, conversion measurement, UTMs, and data integrity.

Conversion & Lifecycle Improvement

• Develop and manage a disciplined testing and optimization roadmap across messaging, creative, audiences, landing pages, forms, email journeys, and conversion paths.
• Improve conversion rates and qualified demand through ongoing experimentation and optimization efforts.
• Analyze funnel progression and recommend improvements to lead quality, segmentation, routing, qualification, and lifecycle management.
• Leverage AI-enabled tools and automation to improve prospecting, enrichment, workflow efficiency, and marketing performance.

Content, SEO & AI Visibility

• Partner with Revenue Marketing to align paid media, content, email, SEO, and social strategies.
• Support nurture programs that drive engagement, reactivation, conversion, and pipeline growth.
• Own SEO prioritization and performance improvement efforts.
• Manage and guide external SEO and content agency partners.
• Advance NIP Group's visibility within AI-powered search environments and emerging discovery channels.

Cross-Functional Partnership

• Partner closely with Revenue Marketing, Marketing Operations, Business Development, New Business Underwriting, and external partners.
• Translate performance insights into actionable recommendations, GTM priorities, and growth strategies.
• Incorporate market opportunity, underwriting appetite, lead quality, and business feedback into campaign decisions.
• Present concise performance updates, opportunities, risks, and recommendations to leadership.
• Maintain accountability for campaign execution, optimization initiatives, testing priorities, and performance outcomes.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; equivalent experience considered.
• 3-5+ years of experience in performance marketing, growth marketing, demand generation, or digital marketing.
• Proven experience managing paid advertising campaigns across Google Ads, LinkedIn, Meta, and related platforms.
• Experience with HubSpot or similar marketing automation and CRM platforms.
• Strong analytical capabilities with a proven ability to translate data into business recommendations.
• Experience with campaign attribution, conversion tracking, reporting, and marketing analytics.
• Demonstrated success managing multiple projects and priorities in a fast-paced environment.
• Exceptional communication and cross-functional collaboration skills.
• Strong attention to detail, accountability, and results orientation.

Preferred Qualifications

• Experience within insurance, financial services, B2B, professional services, or regulated industries.
• Knowledge of SEO, lifecycle marketing, content optimization, and conversion rate optimization.
• Experience leveraging AI tools for marketing automation, audience development, content creation, and performance optimization.
• Experience managing external agencies and vendor relationships.

What You'll Receive

At NIP Group, we recognize there are many factors that contribute to your overall satisfaction both at work and in your personal life. For that reason, we provide a perfect mix of compensation, benefits, company culture, and resources to ensure your everyday happiness. Below are some benefits that you'll receive.

• Competitive compensation to reward you for your hard work every day.
• Progressive Paid-Time Off program for you to enjoy time out of the office, including time off for volunteering and life events.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle.
• Pretax Health and Dependent Care Spending Accounts to ease taxes on spending.