Digital Marketing Specialist

AJAIA; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Paid time off (PTO)

Professional development opportunities

Performance incentives

Job summary

AJAIA in the United States is seeking a data-driven Digital Marketing Specialist to own and scale paid advertising across Google Ads, social channels, and lead-generation initiatives. You will develop, launch, and optimize campaigns to drive qualified leads, customer acquisition, brand awareness, and revenue growth, using an AI-forward workflow.

You will manage budgets, perform performance analysis, conduct keyword research, and align campaigns with landing pages and the full funnel.

Qualifications

• 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill)
• Agency background managing multiple client accounts is preferred
• Fluent English
• Offshore client-handling experience
• Verifiable references: live client sites or campaigns we can independently screen

Responsibilities

• Build, launch, and manage Google Ads campaigns across Ajaia’s products, starting with AI training as the first product
• Own keyword and competitor research; identify actual search language buyers use, separating informational from transactional intent
• Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions
• Drive measurable, low-cost leads that convert, not vanity traffic
• Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords
• Ad groups, settings, sitelinks, copy: actually build ads, not just report
• Use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration
• Bonus: automation of reporting via Codex to streamline workflows
• Competitive base salary + performance incentives
• Professional development opportunities
• Paid time off (PTO)

Skills

Google Ads

AI workflow

Lead generation

Fluent English

Job description

Position Overview

We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels.

This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness.

The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms.

We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.

Primary Responsibilities

• Build, launch, and manage Google Ads campaigns across Ajaia’s products, starting with AI training as the first product




• Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent




• Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions




• Drive measurable, low-cost leads that convert, not vanity traffic




• Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords




• 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill)




• Agency background managing multiple client accounts preferred; these tend to be the stronger doers




• Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy




• Fluent English




• Offshore client-handling experience




• Verifiable references: live client sites or campaigns we can independently screen




• A doer who runs with the work; comfortable using AI in the workflow




• Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager




• Competitive base salary + performance incentives




• Professional development opportunities




• Paid time off (PTO)