Digital Marketing Specialist

Paper Carrot Video; United States; Remote; USD 76,000 - 105,000; Full time

Job summary

A dynamic video production company is seeking a Digital Marketing Specialist to lead their online marketing strategy. This role involves developing comprehensive marketing strategies, managing SEO/SEM, and executing engaging social media campaigns. The ideal candidate will have experience in B2B marketing and a passion for driving brand awareness. This is a full-time remote position offering a competitive salary.

Qualifications

• 1+ years in developing digital marketing strategies, preferably B2B.
• Strong analytical skills with web analytics tools experience.

Responsibilities

• Develop and manage digital marketing strategy aligned with business goals.
• Oversee SEO/SEM and manage paid advertising campaigns.
• Track and analyze performance of digital marketing initiatives.

Skills

SEO

Social Media Marketing

Email Marketing

Content Marketing

Analytics

Tools

Google Analytics

Wix

Job description

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Creative Director with 10+ years of experience crafting impactful documentary films and visual stories. Passionate about authentic storytelling that…

Paper Carrot Video is seeking a passionate and experienced Digital Marketing Specialist to lead and execute our online marketing strategy. As a key member of our team, you will be responsible for driving brand awareness, generating qualified leads, and supporting our sales efforts for our range of video production services, from high-volume short-form content to bespoke, higher-end projects. This is an exciting opportunity to shape our digital presence, implement innovative campaigns, and contribute directly to our revenue growth in a dynamic and fully remote environment.

Responsibilities:

• Strategy Development & Execution: Develop, implement, and manage a comprehensive digital marketing strategy aligned with overall business goals.
• SEO/SEM Management: Oversee and optimize our website (Wix platform) and content for search engines (SEO) and manage paid search (SEM) campaigns.
• Social Media Marketing: Develop and execute engaging content strategies across various social media platforms to build brand presence, engage our target audience, and drive traffic and leads.
• Email Marketing: Plan, create, and manage effective email marketing campaigns for lead nurturing, customer engagement, and service promotion.
• Content Marketing Leadership: Collaborate with internal teams and freelancers to develop and distribute valuable content (blog posts, case studies, guides, etc.) that attracts and converts our target audience.
• Paid Advertising: Plan, execute, and optimize paid advertising campaigns across relevant digital channels (e.g., social media, search engines).
• Analytics & Reporting: Track, analyze, and report on the performance of all digital marketing initiatives, providing actionable insights and recommendations for optimization.
• Budget Management: Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Website Management (Wix): Oversee the functionality, content, and user experience of the Paper Carrot Video website.
• Collaboration: Work closely with the sales team (including the SDR), content creators, and leadership to ensure alignment of marketing and sales efforts.
• Staying Current: Continuously research and implement the latest digital marketing trends, tools, and best practices.

Qualifications:

• Experience (1+ years) in developing and managing successful digital marketing strategies and campaigns, preferably in a B2B environment.
• In-depth understanding of SEO/SEM principles and best practices, with experience managing campaigns.
• Demonstrated success in managing social media platforms for business growth.
• Proven ability to develop and execute effective email marketing campaigns.
• Experience with content marketing strategy and execution.
• Familiarity with paid advertising platforms and campaign management.
• Strong analytical skills and experience using web analytics tools (e.g., Google Analytics).
• Experience managing website content and functionality
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a remote environment.

Are you a strategic and results-driven digital marketing leader ready to take our online presence to the next level? If you have the experience and passion to drive our digital growth, you must apply for the Digital Marketing Specialist position on our site: papercarrotvideo.com/careers

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Design Services

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