Digital Marketing Specialist

Law Office of Bryan Fagan; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision

401K with employer match

Life insurance

Job summary

The Digital Marketing Specialist at Law Office of Bryan Fagan runs the day-to-day publishing and content engine for one of Texas’s largest family law firms. This role focuses on social media, email newsletters, Google Business Profiles, design, and reporting.

It is a hands-on, high-volume position onsite in Houston with occasional travel to other Texas offices. You will own daily social postings, company newsletters, local GBPs for 18 offices, and Canva-based design, then translate performance

Qualifications

• 1–3 years of social media, content, or digital marketing experience.
• Agency, legal, or multi-location business experience is a plus.
• Bachelor’s degree in Marketing, Digital Media, Communications, or similar field required.

Responsibilities

• Schedule and publish daily content on all social channels from a shared weekly content planner.
• Publish four company newsletters using HubSpot and manage Google Business Profile posts for 18 offices.
• Design flyers, event materials, brochures, calendars, and department graphics using Canva and Adobe tools.
• Support onboarding with bios, headshots, directory pages, and business cards.
• Own analytics reporting across platforms and present insights to leadership.
• Produce annual marketing assets and support campaigns, giveaways, and webinars.

Job description

Department: Marketing

Employment Type: Full Time

Location: Houston/Corporate

Reporting To: Mollie Levar

Description

The Digital Marketing Specialist runs the day-to-day publishing and content engine for one of Texas’s largest family law firms. This role is focused on social media, email newsletters, Google Business Profiles, design, and reporting. It is not a paid search or SEO role. You’ll own daily social postings, company newsletters, Google Business Profiles for 18 offices, and design work for nearly every department, then turn performance data into clear takeaways for leadership. This is a hands-on, high-volume role for someone who is organized, fast in Canva, and comfortable owning a calendar. It is onsite in Houston with occasional travel to our other Texas offices. Relocation is not offered.

This is an onsite role in Houston and relocation is not offered. Please be prepared to share you amazing portfolio of work.

Key Responsibilities

• Schedule and publish daily content on all social channels through a social media scheduling platform, working from a shared weekly content planner and our video team’s clip batches.
• Ensure every post meets firm standards.
• Monitor and respond to comments and DMs on your platforms.
• Research, build, and send four company newsletters in HubSpot.
• Manage Google Business Profile posts and optimization for all 18 office locations, with content localized to each community.
• Design flyers, event materials, brochures, calendars, hiring graphics, and department requests using Canva Teams templates. Adobe is also available.
• Support new-hire onboarding by writing attorney and staff bios, editing and delivering headshots, optimizing directory pages, and ordering business cards.
• Photograph new hires at our Houston office and occasionally travel to other locations for headshots.
• Keep hiring content current on our website and social channels.
• Own analytics reporting across all platforms using a social media scheduling tool and HubSpot. Present insights and recommendations, not just numbers.
• Produce annual marketing assets, including branded print and digital materials and cost pamphlets built from internal data.
• Support campaigns, giveaways, and webinars with graphics, posts, and scheduling.

Cross-Training

• Cross-train on video filming to cover for your video counterpart during PTO.

Skills, Knowledge and Expertise

• 1–3 years of social media, content, or digital marketing experience. Agency, legal, or multi-location business experience is a plus. Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required
• Hands-on experience with a social media scheduling platform.
• Experience building email campaigns in HubSpot, Mailchimp, or a similar platform.
• Strong Canva skills. Photoshop or Lightroom experience for photo editing is a plus.
• Working knowledge of Google Business Profile.
• Comfort pulling platform analytics and explaining what they mean.
• Clean, error-free writing and the attention to detail to get phone numbers, links, and office info right every time.
• The ability to manage a recurring calendar of deadlines without reminders.

Benefits

We offer affordable benefits: medical, dental, vision, 401K (with a 5% company match), and life insurance!

Equal Opportunity Statement

We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.