Digital Marketing Specialist

Nidec Corporation; St. Louis (MO); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Nidec Corporation seeks a Digital Marketing Manager for Nidec Automation in the US. Lead B2B digital marketing, demand generation, and sales enablement. Build and optimize the digital ecosystem, including websites, ecommerce, and CPQ tools to improve conversion and revenue.

You will partner with sales and product teams, manage budgets, and leverage analytics to drive measurable impact. English proficiency is required; travel 5–10% is anticipated.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B digital marketing, preferably in industrial, manufacturing, or automation.
• Experience with ecommerce solutions; CPQ experience is a plus.
• Experience with DAM, CRM (Salesforce preferred) and marketing automation.
• Ability to translate technical concepts to varied audiences.

Responsibilities

• Develop and execute B2B digital marketing strategies for growth and revenue.
• Own and evolve the digital ecosystem, including websites and ecommerce tools.
• Collaborate with sales and product management to align digital initiatives.
• Optimize web content and conversion paths for high-quality leads.
• Plan and optimize demand-gen programs across search, social, and retargeting.
• Measure results with analytics and report insights for improvements.
• Manage budgets and forecasting for digital initiatives.
• Coordinate with external agencies and internal teams.
• Support CPQ tools to improve conversion rates and speed up quotes.
• Translate data into product roadmap and innovation decisions.

Skills

B2B digital marketing

Analytics

Budget management

Cross-functional collaboration

Technical communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Sitecore DAM

Salesforce CRM

Marketing automation platforms

eCommerce solution

Job description

Job Summary

We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality. All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society. Job Summary Nidec is the world's No.1 comprehensive motor and drive manufacturer handling \"everything that spins and moves\", miniature to gigantic. Nidec is a global enterprise comprised of over 300 subsidiaries/affiliates. We are a leading manufacturer of commercial motors, industrial motors, appliance motors, and controls. Nidec motors can be found in products that range from cell phones, computers and home appliances to industrial and mining equipment – and everything in between. Our product line features a full line of high efficiency motors for industrial applications in water treatment, mining, oil and gas, and power generation, and for commercial applications such as pool and spa, condensers, cooling towers and large refrigeration units. From keeping us comfortable in our homes to pumping clean water to making our cars more safe, electric motors are an indispensable part of our daily lives. At Nidec, our employees are on the forefront of developing new motor technologies. As we move deeper into the age of robotics, the impact of motors will only increase. With over 140,000 employees stationed worldwide, Nidec continues to be a unique organization, and each location maintains its individual personality.

Job Description

The Digital Marketing Manager creates and executes the digital marketing strategies for Nidec Automation. This role will lead our digital strategies around demand generation and digital enablement for sales and customers and emphasizes measurable performance, continuous optimization, and alignment with Nidec’s global brand standards.

Responsibilities

• Develop and execute B2B digital marketing strategies that support company growth, pipeline development, and revenue objectives
• Own and evolve our digital ecosystem, including websites, e‑commerce capabilities, and product selection and configuration tools
• Partner closely with sales and product management to align digital initiatives with commercial priorities, sales enablement, and go‑to‑market strategies
• Optimize website content, landing pages, and conversion paths to drive engagement and high-quality leads from technical audiences
• Plan, execute, and optimize digital demand-generation programs across search, social, and retargeting channels with a strong focus on ROI and lead quality
• Leverage analytics and performance data to measure results, report insights, and continuously improve digital effectiveness
• Manage digital marketing budgets and forecasting to ensure efficient use of resources and measurable impact
• Coordinate with external agencies and internal shared service teams to deliver digital initiatives on time and on brand
• Manager and optimize customer-facing configure-price-quote (CPQ) tools to reduce time-to-configuration and improve conversion rates
• Analyze CPQ usage and performance data, translating insights into recommendations that inform product roadmap and innovation decisions
• Stay current on industrial B2B digital marketing trends, platforms, and best practices to drive continuous improvement
• Regularly communicate performance, insights, and outcomes of digital marketing initiatives to key stakeholders

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B digital marketing, preferably within industrial, manufacturing, or automation environments
• Experience with management of an ecommerce solution, implementation experience is a plus
• Experience with management of a customer facing CPQ solution, implementation experience is a plus
• Experience with DAM (Sitecore preferred)
• Experience with CRM (Salesforce preferred) and marketing automation platforms
• Ability to communicate technical concepts clearly to varied audiences
• Strong analytical skills with experience translating data into actionable insights
• Experience managing budgets, agencies, and cross-functional stakeholders
• Excellent project management, communication, and collaboration skills
• Travel Minimal travel required (approximately 5–10%)
• — Occasional travel for meetings, training, or industry conferences as needed

Languages

English required

Additional Job Details

Equal Employment Opportunity and Affinitive Action at Nidec

Nidec is an Equal Employment Opportunity (EEO) and Affinitive Action Employer encouraging diversity in the workplace.

All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law.

For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

Work Shift Schedule

No Soliciting Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.

Nidec has worked its way up to become the world's No.1 manufacturer of small precision motors. In the process, Nidec has gradually expanded its product lineup to include a variety of small to large motors, application products for machinery, and electronic and optical components.

At present, its products are used in a wide range of fields and devices including information and telecommunications equipment, office equipment, home appliances, automobiles, industrial equipment, and environmental energy.

“For Everything that Spins and Moves”, the Group is creating next-generation drive technologies to meet the needs of the society.