Digital Marketing Specialist

Harkins Theatres; Scottsdale (AZ); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Free movies

Health incentive programs

401K match

Medical, Vision and Dental Benefits

Education Reimbursement

Big-Box Memberships

Job summary

Harkins Theatres in Scottsdale, AZ is seeking a Digital Marketing Specialist to optimize paid media campaigns and manage your website/app content using the CMS.

You will own GA4 reporting, Google Tag Manager strategy, and SEO efforts to improve visibility and ticket sales while collaborating with IT and marketing teams. Regular site presence and data-driven decisions are expected.

Join a team with strong perks and opportunities to grow within a leading independent theatre chain.

Qualifications

• 2+ years in digital marketing.
• Google Ads certification and GA4 experience.
• Strong project management and analytical skills.

Responsibilities

• Develops and optimizes campaigns across Google Ads and other paid media platforms, including budgeting, targeting, and reporting.
• Monitors daily spend, adjusts bidding strategies, and manages budgets for paid ads.
• Designs web/app pages and guest journeys to increase ticket sales, guest engagement, and brand awareness.
• Analyzes user behavior and marketing performance to inform strategic decisions as well as provide actionable insights to improve user engagement and increase conversions.
• Identifies areas of opportunity in website/app user journeys, flagging any shifts in behavior or technical problems.
• Works in concert with IT for GA4 and Google Tag Manager in providing reporting and recommendations to leadership to optimize web, app and ad performance.
• Owns SEO strategy by identifying technical, on-page and content optimization opportunities to improve organic visibility, search rankings and discoverability.
• Works cross-departmentally to intake company initiatives, programs, and support with a calculated digital promotional package.
• Collaborates with the IT team on new development projects and upcoming platform improvements.
• Regular attendance and physical presence at the work site.

Skills

Digital marketing

Google Ads

GA4

Google Tag Manager

SEO

Analytics

Project management

Cross-functional collaboration

Data analysis

Attention to detail

Education

Bachelor's degree

Tools

Google Ads

GA4

Google Tag Manager

Excel

Word

Outlook

PowerPoint

Google Analytics

Job description

With 93 years of experience, Harkins Theatres is looking for a Digital Marketing Specialist responsible for optimizing paid advertising campaigns across Google and other paid media platforms, and utilizing the CMS to maintain and optimize the Harkins website/app. The Specialist also owns the GA4 reporting and Google Tag Manager strategy.

Harkins Theatres has become the largest independently owned theatre company with 32 theatre locations in four states and more than 90 years of rich history. Our amazing environment and collaborative teams are some of the perks our employees enjoy, as well as:

• FREE MOVIES
• Health incentive programs
• 401K match
• Medical, Vision and Dental Benefits
• Education Reimbursement
• Big-Box Memberships

What You Will Be Doing:

• Develops and optimizes campaigns across Google Ads and other paid media platforms, including budgeting, targeting, and reporting.
• Monitors daily spend, adjusts bidding strategies, and manages budgets for paid ads.
• Designs web/app pages and guest journeys to increase ticket sales, guest engagement, and brand awareness.
• Analyzes user behavior and marketing performance to inform strategic decisions as well as provide actionable insights to improve user engagement and increase conversions.
• Identifies areas of opportunity in website/app user journeys, flagging any shifts in behavior or technical problems.
• Works in concert with IT for GA4 and Google Tag Manager in providing reporting and recommendations to leadership to optimize web, app and ad performance.
• Owns SEO strategy by identifying technical, on-page and content optimization opportunities to improve organic visibility, search rankings and discoverability.
• Works cross-departmentally to intake company initiatives, programs, and support with a calculated digital promotional package.
• Collaborates with the IT team on new development projects and upcoming platform improvements.
• Regular attendance and physical presence at the work site.

What We Are Looking For:

• Bachelor's degree in related field and 2+years experience in digital marketing.
• Google Ads certification and GA4 experience required.
• Strong project management and analytical skills.
• Displays a solid understanding of digital marketing and how to integrate emerging technologies into overall company marketing strategy.
• Analytical skills, a creative mindset and the ability to collaborate cross-functionally with marketing and IT teams.
• Able to multi-task and navigate aggressive deadlines.
• Organized with a strong attention to detail and ability to exercise judgment and discretion in maintaining and communicating confidential and sensitive information.
• Microsoft Excel, Word, Outlook, PowerPoint, and internet research. Google Analytics experience is a must.
• Experience in SEO, PPC, email marketing, and social media a plus.
• Exceptional verbal and written English communication skills.
• Able to work independently and/or with a team.