Digital Marketing Specialist

A Hiring Company; San Jose (CA); On-site; USD 41,672 - 52,073; Full time

Benefits offered by this job

13 paid holidays

17 days of Paid Time Off (PTO)

401(k) Plan with Company Match

Medical, dental, vision insurance

Tuition reimbursement

Job summary

A financial services organization in California is seeking a Digital Marketing Specialist to enhance member engagement and optimize digital campaigns. The ideal candidate will have 2-4 years of digital marketing experience, preferably in financial services. Responsibilities include executing digital marketing strategies, managing various digital channels, and leveraging marketing tools for optimal engagement. The position offers a competitive compensation range of $30.25 to $37.80 per hour, based on skills and experience.

Qualifications

• Minimum of two to four years of digital marketing experience.
• Experience in financial services or regulated industry preferred.
• Proficiency with website CMS platforms and analytics tools.

Responsibilities

• Support member growth and engagement through digital marketing.
• Execute and optimize digital campaigns across various channels.
• Maintain high-performance website and user-friendly digital experiences.

Skills

Digital marketing experience

Marketing automation tools

CRM tools

Communication skills

SEO/SEM strategies

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

Digital Marketing Specialist

At CommonWealth, we serve the financial needs of more than 40,000 people who live or work in Santa Clara County. We are seeking candidates who share our value and commitment to building stronger communities through financial health – one member at a time.

Benefits

• 13 paid holidays
• 17 days of Paid Time Off (PTO) during first year of employment
• Up to 2% discounts on loans--including first mortgages*
• 401(k) Plan with Company Match
• Medical, dental, vision insurance
• Long-term disability insurance
• Life insurance
• Voluntary insurance
• Employee assistance program
• Financial Wellness benefits and resources
• Tuition reimbursement and more

Responsibilities

• Support the credit union's mission to foster member growth, engagement, and financial wellness through the effective use of digital marketing channels and technology.
• Play a key role in connecting members with products, services, and educational resources that help them achieve financial success.
• Responsible for executing and optimizing digital campaigns, managing member communications and leveraging tools such as the website, social media, email platform, CRM, and online banking systems to deliver meaningful and seamless digital experiences.
• Help maintain a user-friendly, high performing website, optimize digital channels, and execute coordinated marketing campaigns that drive brand awareness, engagement, member growth, and product acquisition.
• Implement and manage digital campaigns aligned with organizational goals, with guidance from the Marketing Director.
• Coordinate campaign timelines and deliverables with internal teams and external vendors.
• Maintain and update digital member touchpoints including the website, online banking, social chatbot content, and in-branch digital screens.
• Assist in deploying paid digital advertising (Search, display, and social) and monitor performance for continual optimization.
• Support SEO/SEM strategies to influence and optimize website content.
• Execute digital campaigns on time and in alignment with approved marketing plans.
• Demonstrate growth in digital engagement metrics (website traffic, email performance, online conversions).

Qualifications

Our ideal candidate will have a minimum of two to four years of digital marketing experience, preferably within financial services or a regulated industry. Bachelor's degree in Marketing, Communications, Digital Media or related field preferred; or a combination of education and experience equivalent to bachelor's degree required. Must have experience using marketing automation and CRM tools (e.g., HubSpot, Salesforce, or similar) and be proficient with website CMS platforms and analytics tools such as Google Analytics. Demonstrated ability to communicate effectively (written and verbal). Ability to maintain confidentiality and conduct oneself with a high level of diplomacy and tact.

Compensation

Pay Range: $30.25 - $37.80; based on skills and experience.

For immediate consideration, apply now!

CommonWealth is an equal opportunity employer.

Compensation details: 30.25-37.8