Digital Marketing Specialist

RBFCU Insurance Agency LLC; San Antonio (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) with matching

Medical, vision, dental benefits

Paid time off

Tuition reimbursement

Life insurance

Job summary

RBFCU in San Antonio seeks a Digital Marketing Specialist to manage websites, email campaigns, and digital experiences. You will coordinate content, maintain CMS, and drive data-driven optimization across channels.

Requirements include a Bachelor’s degree (or 7+ years experience), CMS skills, email marketing know-how, and analytics tooling proficiency. Collaborative team environment with opportunities in AI-driven initiatives.

Qualifications

• Bachelor’s degree or 7+ years in lieu of degree.
• Strong CMS experience (Progress Sitefinity and/or WordPress preferred).
• Experience with email marketing and marketing automation platforms.
• Familiar with analytics tools (GA, GTM, Search Console, Data Studio).
• Ability to translate data into actionable recommendations.

Responsibilities

• Write, edit and review member- and internal-facing content across websites and digital channels.
• Manage CMS content, forms and documents ensuring accessibility and brand governance.
• Build and optimize email campaigns with segmentation and testing.
• Develop targeted digital advertising with alignment to campaigns.
• Collaborate across teams to enhance websites and digital experiences.
• Plan, test and document digital enhancements including API integrations.
• Analyze performance data and produce actionable insights and reports.
• Apply SEO best practices to improve visibility and performance.

Skills

Content management

Data-driven decision making

SEO

Copywriting & editing

Project management

Collaborative communication

Generative AI usage

Education

Bachelor’s Degree

Tools

Progress Sitefinity

WordPress

Adobe Marketo Engage

Google Analytics

Google Tag Manager

Google Search Console

Google Data Studio

Semrush

SOCi

Segmint

WCAG accessibility review

Job description

Digital Marketing Specialist### Digital Marketing SpecialistApply: ASC - San Antonio: Full time: Posted Today: 015505**Job Description and Requirements**The Digital Marketing Specialist supports a collaborative Digital Marketing team managing RBFCU’s websites, digital communications, email marketing, targeted advertising, analytics and search optimization. This role partners across teams to enhance digital experiences, drive member engagement, and support organizational goals through data-driven insights and emerging technologies. **Essential Functions and Responsibilities:** * Write, edit and coordinate review of member- and employee-facing content for rbfcu.org and other company websites, email marketing, Online Banking, the RBFCU Mobile app and other digital communications.* Manage and maintain digital content, including webpages, forms and documents, using content management systems (CMS) to keep information current, accurate and aligned with regulatory, accessibility, brand and governance requirements.* Build and execute automated and personalized email communications, including templates, audience segmentation and campaign testing, while applying best practices for messaging, coding, deliverability and member experience.* Build, publish and maintain targeted digital advertising, collaborating with Marketing partners to ensure content, targeting and approvals align with campaign objectives.* Manage digital projects and collaborate across the credit union to develop and enhance websites, email marketing and other digital experiences, coordinating requirements, content and approvals as needed.* Develop business and technical requirements and perform user-acceptance testing for digital enhancements, including API integrations and automated workflows, documenting issues and collaborating with RBFCU’s Web Development and Digital Experience teams through resolution.* Analyze digital performance data, develop recurring and ad hoc reporting, identify actionable insights and recommend improvements to digital experiences and marketing effectiveness.* Apply SEO and emerging-search best practices to improve the visibility, discoverability and performance of digital content across traditional and generative AI search experiences.* Support digital governance, quality assurance and accessibility, including reviewing member-facing webpages, images and other content for accessibility before publication and monitoring content for accuracy, analytics implementation, brand standards and platform maintenance.* Evaluate digital tools and emerging technologies, including generative AI, to improve processes, solve problems and create efficiencies.* All other duties as assigned (note: essential functions and responsibilities may change or new ones may be assigned at any time with or without notice). **Requirements:** * Bachelor’s Degree* Minimum of 3 years job-related work experience **OR** 7 years job-related work experience in lieu of degree* Strong working knowledge of website content management using a CMS, with basic knowledge of HTML and CSS and the ability to research and troubleshoot common content, platform and rendering issues (Progress Sitefinity and/or WordPress experience is a plus)* Experience with email marketing or marketing automation and best practices for messaging, coding, database management, deliverability and CAN-SPAM requirements (Adobe Marketo Engage experience is a plus)* Experience analyzing digital performance data and translating findings into actionable recommendations (familiarity with Google Analytics, Google Tag Manager, Google Search Console and/or Data Studio is a plus)* Strong communication and presentation skills, with the ability to translate needs between Marketing, business and technical teams and collaborate effectively with external vendors* Excellent writing, copyediting and proofreading skills, with the ability to develop clear, accurate and audience-appropriate content across digital channels* Strong project management and organizational skills, with the ability to manage multiple priorities, work independently and take ownership of assignments from discovery through implementation and follow-up* Curious, self-motivated and comfortable learning unfamiliar technologies, with strong critical-thinking, problem-solving and judgment skills, including knowing when additional review, testing or approval is appropriate* Ability to use generative AI responsibly for research, analysis, ideation, writing and problem-solving while independently evaluating results for accuracy and business appropriateness* Experience with personalization, audience segmentation or targeted digital advertising platforms, with comfort working with structured data and large datasets (Segmint experience is a plus)* Strong understanding of SEO and search-optimization best practices (experience with SOCi or Semrush is a plus)* Knowledge of digital accessibility and ADA compliance best practices, ideally with familiarity with WCAG guidelines and experience reviewing webpages, images and other digital content for accessibility* Strong working knowledge of Microsoft Excel for organizing, analyzing, validating and troubleshooting data ***All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.***### About Us**Careers at RBFCU** Established in 1952, Randolph-Brooks Federal Credit Union is a full-service financial cooperative whose mission is to improve members’ economic well-being and quality of life. With assets exceeding $19.6 billion, RBFCU serves more than 1.1 million members at branches throughout Texas and Oklahoma, and online at rbfcu.org and the RBFCU Mobile app. Recognized for financial stability, our credit union has consistently received the highest ratings of “Five Star” and “Superior” from respected organizations that evaluate financial institutions in the United States. We’re frequently recognized as one of the best workplaces on a local and national level. **Our Benefits** RBFCU is proud to offer a comprehensive benefits package, including:* 401(k) with matching incentives — up to 10 percent* Competitive pay* Medical, vision and dental benefits available to employees and their families from the first day of employment* Tuition reimbursement plans* Life insurance* Pharmacy discount programs* Flexible Spending (FSA), Health Savings (HSA) and Dependent Care account options* Paid time off* Parental leave* Company-paid benefits include: + Long-term disability + Basic life insurance + Wellness program + Credit-monitoring service + Employee assistance program* Training and volunteer opportunities **Apply to join the RBFCU family!**