Digital Marketing Specialist

EchoNous Inc.; Redmond (WA); On-site; USD 49,676 - 52,982; Full time

Job summary

A medical technology company is seeking a Digital Marketing Specialist to elevate its brand through engaging content across social media and webinars. The ideal candidate has a solid background in content creation, social media strategies, and understanding of the healthcare landscape. This role involves collaboration with Key Opinion Leaders, analyzing performance metrics, and driving brand awareness. Join a fast-growing team committed to redefining the point-of-care ultrasound industry and promoting superior patient care.

Qualifications

• Proven track record of creating engaging content.
• Comfortable translating complex technical information into accessible content.
• Strategic thinker with strong understanding of social media analytics.
• Ability to create videos and images using editing software.

Responsibilities

• Create impactful content for social media and webinars.
• Develop social media strategies to increase brand awareness.
• Engage with Key Opinion Leaders to foster relationships.
• Monitor and analyze social media analytics.
• Collaborate with marketing and sales teams for brand consistency.

Skills

Content creation

Social media management

Medical knowledge

Video editing

Communication

Job description

Job Details

Level: Experienced

Job Location: Redmond - Redmond, WA 98052

Position Type: Full Time

Education Level: Not Specified

Salary Range: $36.06 - $38.46 Hourly

Travel Percentage: Negligible

Job Shift: Day

Job Category: Marketing

About EchoNous

EchoNous is redefining the point-of-care ultrasound (POCUS) industry with its Kosmos platform, a portable, AI-driven ultrasound device that bridges the gap between handheld and cart-based systems. By combining advanced imaging capabilities with cutting-edge AI, EchoNous is equipping clinicians with the tools they need to provide superior patient care across the healthcare landscape. We are a team driven by innovation and a passion for improving medical outcomes.

The Role>We are seeking a creative and driven Digital Marketing Specialist to join our team and help shape the future of healthcare. This is a fantastic opportunity for a rising talent to build a career in the dynamic medical device industry. We're looking for a strategic, critical thinker and content expert who can drive our digital content strategy across social media, webinars, and online audiences. In this role, you’ll leverage your understanding of the healthcare landscape to develop and execute a comprehensive plan that authentically elevates the EchoNous brand, connects with healthcare professionals, and promotes our mission of redefining POCUS.

Responsibilities

• Create high-impact, high-visibility content that educates, inspires, and engages, utilizing your knowledge of the medical field to deliver videos, reels, images, posts, and webinars tailored to our audience of healthcare professionals. Social-media-savvy candidates comfortable with appearing on camera to deliver content may be especially well positioned to excel in this role.
• Contribute to the development and implementation of a comprehensive social media strategy (LinkedIn, X/Twitter, Instagram, Facebook, TikTok, YouTube, etc.) to increase brand awareness and engagement for EchoNous. A background in healthcare or medtech is a plus.
• Develop impactful webinars and educational programming that drive engagement and lead development, leaning on your understanding of the healthcare landscape and relationships with KOLs to cover topics that matter to our audiences.
• Engage with Key Opinion Leaders (KOLs) to develop and grow relationships and facilitate collaboration with experts in the field of POCUS and beyond.
• Manage the day-to-day operations of our social media channels, including content scheduling, posting, and community engagement and management.
• Monitor and analyze social media analytics to track performance, identify trends, and optimize our strategy.
• Coordinate with the broader marketing team around online and in-person events for product launch and releases.
• Stay up-to-date with the latest social media trends, tools, and best practices, and understand the nuances of social media algorithms.
• Collaborate with marketing, sales, and clinical teams to ensure brand consistency and to support our overall business objectives.
• Travel to trade shows and industry events across the US to capture content and engage with our community in person.

Qualifications

Who You Are

• You have a proven track record of creating engaging content and managing social media for a brand or organization.
• You are comfortable working in the medical and healthcare space and can translate complex technical information into accessible and engaging content.
• You are a strategic and critical thinker who can see the bigger picture and develop a social media plan that aligns with our business goals.
• You have a strong understanding of social media analytics and can use data to inform your decisions.
• You are a creator and have expertise with the latest video and image editing software.
• You are an excellent communicator and a collaborative team player.
• You are self‑motivated, organized, and able to manage multiple projects simultaneously.

Bonus Points

• You have a background in the medical field, particularly in ultrasound.

Why You Will Succeed at EchoNous

This is an exciting opportunity to join a fast-growing company and promote better patient care around the world. You will work with the best and brightest minds in a culture that values innovation and collaboration. You'll have the chance to shape the voice of a brand that is at the cutting edge of medical technology and will find endless opportunities for growth. If this is you, we’d love to chat.