Digital Marketing Specialist

University of Maine; Orono (ME); On-site; USD 56,000 - 64,000; Full time

Benefits offered by this job

Tuition benefits

Comprehensive insurance coverage

Retirement plan options

Job summary

The University of Maine is seeking a Digital Marketing Specialist to enhance its digital marketing efforts for student recruitment. In this role, you'll manage and optimize paid media campaigns and collaborate with various departments to align marketing strategies.

Applicants should have a Bachelor’s degree in Marketing or a related field along with 3-5 years of relevant experience. The location is Orono, Maine, with a typical salary range of $56,000 to $64,000 based on qualifications.

Qualifications

• 3-5 years of experience in digital marketing, paid media, or performance marketing.
• Experience managing paid advertising campaigns across platforms.
• Familiarity with digital analytics tools and attribution models.

Responsibilities

• Support execution and optimization of digital marketing for student recruitment.
• Manage paid media and improve campaign performance.
• Collaborate with Enrollment Management and academic units.

Skills

Digital marketing

Paid media management

Campaign performance analysis

Strong analytical skills

A/B testing

Communication and collaboration

Education

Bachelor’s degree in Marketing or a related field

Tools

Google Ads

Meta Ads

Google Analytics

CRM systems (e.g., Salesforce, TargetX)

PowerBI

Google Tag Manager

Job description

The Digital Marketing Specialist supports the execution and optimization of the University of Maine’s digital marketing efforts for student recruitment and institutional marketing campaigns. This role is responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences.

Housed within the Division of Marketing and Communications, this position serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers. The role collaborates with colleagues supporting graduate and online initiatives to align strategy and execution, and may lead select campaigns in these areas as needed. Typical hiring range for this position is $56,000 to $64,000 commensurate with qualifications and experience.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 3–5 years of experience in digital marketing, paid media, or performance marketing.
• Experience managing paid advertising campaigns across platforms such as Google Ads and Meta.
• Strong understanding of conversion optimization, A/B testing, and campaign performance analysis.
• Familiarity with digital analytics tools (e.g., Google Analytics) and attribution models.
• Strong analytical skills and ability to translate data into actionable insights.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong communication and collaboration skills, particularly in decentralized organizations.

Preferred

• Experience working with CRM systems (e.g., Salesforce, TargetX, or similar)
• Experience with data visualization tools such as PowerBI or Looker Studio
• Experience with tracking tools such as Google Tag Manager

Benefits

UMaine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options.

Equal Opportunity Statement

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469-5713, by calling 207.581.1226, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, please contact the UMS Title IX Coordinator at www.maine.edu/title-ix/.

Clery Act Disclosure

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. You may view the University’s Annual Security Report. If you wish to have a paper copy of the ASR or you need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please contact: UMaine Police Department, 81 Rangeley Rd., The University of Maine, Orono, ME 04469-5794, or call 207.581.4053.