Digital Marketing Specialist

DH Pace Company; Olathe (KS); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Paid time off

Life insurance

Short/Long-term disability

401(k) with match

HSA and FSA options

Voluntary benefits

Employee discounts

Job summary

DH Pace Company, Inc. in Olathe, KS is seeking an experienced Digital Marketing Specialist to lead and optimize paid search campaigns across Google Ads, Microsoft Ads, and OpenAI platforms, while managing landing pages and CRO to drive conversions.

The role emphasizes data-driven optimization, keyword research, budget management, A/B testing, and collaboration with web teams; the ideal candidate has 5+ years in paid search and relevant certifications, and thrives in a fast-paced, growth-oriented

Qualifications

• Bachelor's degree preferred.
• 5+ years managing paid search campaigns.
• Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred.
• Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus.
• Hands-on experience managing PPC budgets and campaign performance.
• Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance.
• Strong analytical and reporting skills.

Responsibilities

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms.
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI and conversions.
• Proactively monitor, test, and refine campaigns to improve performance beyond the status quo.
• Implement and manage conversion tracking, Google Tag Manager, and pixel setup for accurate measurement across multiple sites.
• Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions.
• Deliver analytics to understand opportunities for search relevancy, keyword research, optimization, tagging, traffic and performance metrics.
• Execute tests, collect data, identify trends and insights to maximize ROI across all paid search campaigns.
• Track, report and analyze website, ecommerce, and PPC analytics across platforms.
• Monitor, report, and communicate with leadership on best practices, performance, and recommendations for digital initiatives.
• Synthesize complex technical content into actionable content with high response and search rates.

Skills

Paid search management

Google Ads

Microsoft Ads

Analytics

A/B testing

Budget management

Proactive optimization

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

OpenAI Ads

Google Analytics

Adobe Commerce

Job description

The DH Pace Company is a family-owned and privately held business with annual sales over $1 billion through 60+ offices located across the continental United States. The Company is an industry leader in the distribution, installation, maintenance, and repair of a complete range of commercial, industrial, and residential door, docking and security products. In 2026, DH Pace is celebrating its 100 th anniversary in business.

DH Pace Company, Inc. is searching for an experienced Digital Marketing Specialist to join our growing team in Olathe, KS!This person will manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms, while also managing website landing page content and driving improvement.

Job Responsibilities:

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI and conversions
• Proactively monitor, test, and refine campaigns to continuously improve performance rather than maintaining the status quo
• Implement and manage conversion tracking, Google Tag Manager, and pixel setup to ensure accurate campaign measurement across multiple websites
• Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions
• Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all paid search campaigns
• Track, report and analyze website, eCommerce, and PPC analytics across multiple platforms
• Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
• Synthesize complex technical content into compelling, actionable content that produces high response and optimal search rates
• Other responsibilities as assigned

Job Qualifications:

• Bachelor's degree preferred
• 5+ years managing paid search campaigns
• Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred
• Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus
• Hands-on experience managing PPC budgets and campaign performance
• Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance
• Strong analytical and reporting skills

What We Offer

• Comprehensive medical, dental, and vision coverage - available your first full month
• Generous paid time off plus paid holidays and floating holidays
• Company-paid life insurance, short-term disability, and long-term disability
• 401(k) with employer match
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Voluntary benefits including supplemental life and critical illness coverage
• Employee discounts for you and your immediate family
• Competitive compensation with annual performance reviews

Successful completion of employment verifications, background check, drug screen, and driving record (if applicable) required in advance of hire.

DH Pace Company, Inc. does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of DH Pace Company, Inc. without a prior written search agreement will be considered unsolicited and the property of DH Pace Company, Inc. Please, no phone calls or emails.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

DH Pace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age disability, protected veteran status, genetic information, or any other status protected by applicable federal, sate, or local law.

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As set forth in DH Pace’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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