Digital Marketing Specialist

Delve Search & Recruiting; Los Angeles (CA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Paid time off

Firm-paid medical insurance

401k plan

Employee referral bonus

Job summary

A leading recruiting firm in Los Angeles seeks a detail-oriented PPC Specialist to manage and optimize paid media campaigns across platforms such as Google Ads and Meta. The ideal candidate has 1–3 years of experience, a strong analytical mindset, and effective communication skills. Opportunities for growth and a competitive benefits package are offered.

Qualifications

• 1–3 years of hands-on experience managing or assisting with Google Ads campaigns.
• Strong analytical mindset and comfort working with performance data.
• Familiarity with CRM tracking and landing page testing tools.

Responsibilities

• Assist in setting up, launching, and managing paid media campaigns.
• Conduct keyword research and write engaging ad copy.
• Support campaign structure development, testing variations, and applying automation.

Skills

Google Ads management

Analytical mindset

Attention to detail

Communication skills

Education

Google Ads certification

Tools

Google Analytics

Looker Studio

Excel

Landing page testing tools

Job description

Delve Search & Recruiting provided pay range

This range is provided by Delve Search & Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $85,000.00/yr

Direct message the job poster from Delve Search & Recruiting

We are seeking a PPC Specialist who is detail-oriented, data-driven, and passionate about performance marketing. In this role, you'll support the planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube. Working closely with the PPC Manager, intake team, and external lead vendors, you’ll play a vital role in improving lead quality and campaign ROI.

Key Responsibilities

• Assist in setting up, launching, and managing paid media campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube
• Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions
• Support campaign structure development, testing variations (A/B), and applying automation rules to boost performance
• Track lead flow and monitor the quality of leads across platforms
• Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
• Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics
• Organize and analyze marketing data using tools like Google Analytics, Looker Studio, and Excel
• Participate in internal marketing meetings, share ideas, and contribute to team projects or research
• Support external lead generation partners by coordinating assets, sharing feedback, and tracking lead results

Qualifications

• 1–3 years of hands-on experience managing or assisting with Google Ads campaigns
• Strong analytical mindset and comfort working with performance data (Google Analytics, Looker Studio, Excel)
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail
• Ability to thrive in a fast-paced, high-performance environment
• Google Ads certification (preferred)
• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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