Digital Marketing Specialist

Aesthetix Media; Indianapolis (IN); On-site; USD 55,000 - 90,000; Full time

Job summary

Aesthetix Media is currently seeking a digital marketing trainee to join our Bootcamp Training program in Indianapolis. The program covers SEO foundations, PPC setup, analytics, marketing automation, and med spa marketing fundamentals, with hands-on work from week one.

Ideal candidates have a Bachelor's degree in Marketing or related field and 2+ years of campaign experience across channels, plus familiarity with Google Ads, Meta Ads Manager, GA4, GTM, and CRM tools.

Qualifications

• 2+ years of hands-on experience executing digital marketing campaigns across multiple channels.
• Proficiency with Google Ads, Meta Ads Manager, and at least one SEO platform (Ahrefs, SEMrush, or Moz).
• Experience with Google Analytics (GA4) and Google Tag Manager.
• Working knowledge of marketing automation and CRM platforms.
• Familiarity with A/B testing, landing page optimization, and conversion rate optimization.

Responsibilities

• Execute digital marketing campaigns across SEO, Google Ads, Meta Ads, email, and SMS for med spa clients.
• Manage and optimize client ad accounts, adjusting budgets, bids, audiences, and creatives based on performance data.
• Optimize client landing pages for conversion, working with the design team on layout, copy, and user flow improvements.
• Conduct A/B tests on ad creatives, landing pages, email subject lines, and CTAs to improve performance metrics.
• Build and maintain campaign reporting dashboards in GoHighLevel and Google Analytics.
• Perform keyword research, on-page SEO audits, and competitive analysis for client websites.
• Set up and manage marketing automations including email drip sequences, SMS follow-ups, and lead nurture workflows.
• Monitor campaign KPIs daily and flag underperforming campaigns with recommended corrective actions.
• Collaborate with the content team to ensure all published material is optimized for search and conversion.
• Stay current on Google, Meta, and industry algorithm updates and proactively adjust strategies.
• Document campaign processes and contribute to the team's shared knowledge base.

Skills

Hands-on digital marketing

Google Ads

Meta Ads Manager

SEO platforms

GA4

Google Tag Manager

Marketing automation

CRM platforms

A/B testing

Landing page optimization

Conversion rate optimization

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

GoHighLevel

GA4

Google Tag Manager

SEO tools (Ahrefs, SEMrush, Moz)

CRM platforms

Job description

Bootcamp Training

Our bootcamp training program

At Aesthetix Media, Every New Team Member - Regardless Of Experience Level - Goes Through Our Comprehensive Bootcamp Training Program. You'll Receive Hands-on Training In

• 1SEO foundations including technical SEO, local SEO, on-page optimization, and content strategy tailored to the medical aesthetics vertical
• 2Google Ads and Meta Ads campaign setup, audience targeting, bid strategies, ad creative best practices, and platform-specific optimization techniques
• 3Analytics and reporting tools including GA4, Google Search Console, Google Tag Manager, and GoHighLevel reporting dashboards
• 4Marketing automation using GoHighLevel - email sequences, SMS campaigns, and workflow automations that nurture leads and drive patient bookings
• 5Med spa treatment marketing fundamentals - common procedures, patient decision journeys, seasonal demand patterns, and what makes aesthetics marketing unique

Hands-on from week one

Who We're Looking For

The right fit for this role

Desired Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Requirements

• 2+ years of hands-on experience executing digital marketing campaigns across multiple channels
• Proficiency with Google Ads, Meta Ads Manager, and at least one SEO platform (Ahrefs, SEMrush, or Moz)
• Experience with Google Analytics (GA4) and Google Tag Manager
• Working knowledge of marketing automation and CRM platforms
• Familiarity with A/B testing, landing page optimization, and conversion rate optimization

Qualities

Analytically Minded

You dig into data to find insights, not just report numbers, and you use those insights to drive better campaign performance

Execution-Focused

You move from strategy to implementation quickly and efficiently, delivering high-quality work on deadline

Continuously Learning

You stay on top of platform updates, algorithm changes, and emerging marketing tactics because you genuinely enjoy the craft

Detail-Obsessed

From ad copy punctuation to UTM parameters, you sweat the small stuff because you know it compounds into big results

What You'll Do

Core responsibilities

• 01Execute digital marketing campaigns across SEO, Google Ads, Meta Ads, email, and SMS for med spa clients
• 02Manage and optimize client ad accounts, adjusting budgets, bids, audiences, and creatives based on performance data
• 03Optimize client landing pages for conversion, working with the design team on layout, copy, and user flow improvements
• 04Conduct A/B tests on ad creatives, landing pages, email subject lines, and CTAs to improve performance metrics
• 05Build and maintain campaign reporting dashboards in GoHighLevel and Google Analytics
• 06Perform keyword research, on-page SEO audits, and competitive analysis for client websites
• 07Set up and manage marketing automations including email drip sequences, SMS follow-ups, and lead nurture workflows
• 08Monitor campaign KPIs daily and flag underperforming campaigns with recommended corrective actions
• 09Collaborate with the content team to ensure all published material is optimized for search and conversion
• 10Stay current on Google, Meta, and industry algorithm updates and proactively adjust strategies
• 11Document campaign processes and contribute to the team's shared knowledge base

Compensation

Negotiable, based on experience.

We reward specialists who go deep.