Digital Marketing Specialist

Sports Endeavors, LLC; Hillsborough (NC); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Sports Endeavors is seeking a Digital Marketing Specialist to join the Digital Experience team. Hybrid work in Hillsborough, NC, with responsibilities spanning paid search, social, and programmatic campaigns across Soccer.com and related brands.

Ideal candidates have 2–4+ years of digital marketing or ecommerce experience, a creative yet analytical mindset, and comfort working cross-functionally with marketing, merchandising, and finance teams. Strong analytics and Excel skills are required.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Experience executing digital marketing campaigns across multiple channels.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent written and verbal communication with cross-functional teams.
• Familiarity with ecommerce and retail environments preferred.

Responsibilities

• Support planning, testing, and execution of merchandising and marketing campaigns across paid search, paid social, programmatic, affiliate and other channels.
• Collaborate with Digital Experience, Marketing, Merchandising, and Team Sales to implement campaigns on time and aligned with goals.
• Communicate creative needs to Design and Content teams and ensure assets are accurate before launch.
• Write and refine advertising copy as needed for campaigns.
• QA campaigns pre-launch to ensure tracking and landing pages are correct.
• Assist in reviewing paid media performance with agency partners and test new strategies.
• Implement customer segmentation using first-party data to improve paid media results.
• Participate in marketing calendars and prioritize actions to meet deadlines.
• Coordinate paid social and organic content, manage segmented budgets, and optimize campaigns.
• Research ad trends and formats to earn top placements with efficient costs.
• Optimize seasonal campaigns, research key terms, and leverage analytics for better results.
• Conduct market research around large sporting events and key moments.
• Identify competitors' pricing and go-to-market strategies to optimize our approach.
• Monitor project status and budget flighting for digital programs.
• Support affiliate marketing, content creator partnerships, and other activations.

Skills

Digital advertising

Paid search

Campaign management

Data analysis

Cross-functional collaboration

Excel

PowerPoint

Analytics tools

Education

Bachelor's degree in marketing

Tools

Excel

PowerPoint

ClickUp

Asana

Slack

Job description

Digital Marketing Specialist

Location: Hybrid / Hillsborough, NC

You are a key member of the Digital Experience team and the Sports Endeavors ecommerce business. In this role you will develop a deep understanding of theSOCCER.COM,WorldSoccerShopand 431 Sports brands and how to effectively promote them efficiently across all digital marketing touchpointssuch as Google, Meta,andconnected TV platforms.You area positive and collaborative team player that’sdedicated tobringing integrated digital marketing campaigns to life in ways that create seamless user experiences that drivesite traffic and overallecommercerevenuegrowth.

The ideal candidate will have2-4+ years of digital marketingand/or ecommerceexperience withboth acreative and analyticalmindsetthat will help us achieve business objectives through a relentless focus on creating amazing customer experiences acrossall ofour digital channels.

Responsibilities

• Support the planning, testing, and execution of merchandising and marketing campaigns including but not limited to product launches, promotions, and brand campaigns in paid search, paid social, programmatic, affiliate and other digital marketing channels
• Strategically work alongside Digital Experience, Marketing, Merchandising, and Team Sales to implement and maintain digital campaigns on time and in alignment with goals and objectives
• Communicate creative needs for digital marketing campaign executions with Digital Experience, Design, and Content teams in a timely manner
• Write and refine advertising copy as needed
• Conduct pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, copy, links, tracking, and landing pages prior to activation
• Assist in reviewing paid media performance and campaign results with agency partners to identify areas for improvement and test new strategies
• Implement customer segmentation strategies utilizing first-party data that improve paid media performance
• Participate in regular meetings to review overall marketing calendars and prioritize actions based on deadlines and business goals
• Continuously look for ways to improve processes and overall paid media performance and make recommendations for improvements where necessary
• Coordinate paid social marketing and organic social content and promo efforts, manage segmented budgets to achieve campaign goals
• Research advertising trends on an ongoing basisto ensure our brands are leveraging the lasts ad formats and strategiesin order toearntop placements and efficient costsacrossadvertising networks
• Optimizeseasonal campaigns,research key terms, and continuously seek out ways to improve search and advertising results throughdigital analytics insights
• Conduct market research to inform campaigns around large sporting eventsand key moments
• Identify andresearch competitors' pricing,products, ads, and overall go-to-market strategies and make recommendations for optimizing our own strategies accordingly
• Monitor project status and budget flighting fordigital advertisingprograms
• Assist in the growth of the affiliate marketing content creator partnership programs, grassroots event marketing opportunities, youth club advertising partnerships and all other digital marketing activations
• Manage the digital marketing invoice verificationandapprovalprocessin partnership with our Finance Teamvia our accounts payable systems
• Be ready and willing to supportthe overall Digital Experience Team byoccasionallyassisting in site merchandising, new product activations, landing page creationand optimization, email marketing, text messaging (SMS), internal site search optimization, customer ratings and reviews curation, and other related tasksas needed

Qualifications

• Experience working with digital marketingand advertising platforms
• Organizational and planning skills required to handle multiple, ongoing projects
• Ability to gather information from a variety of sources
• Highly collaborative
• Excellent communicationskills
• Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively
• Comfortable and efficient working cross-functionally and with both internal and external marketing teams
• Self-driven with a strong work ethic and "always deliver on time" attitude
• Bachelor's degree in marketing, communications, business or other related fields
• Strong attention to detail with a creative mindset- and willingness to bring ideas to life
• Prior ecommerce and/or retail experience preferred
• Knowledge of finance and accounts payable processes a plus
• Proficient in Excel and PowerPoint, and analytics platforms
• Experience working with collaborative software such as Clickup, Asana, Slack, etc.

About Sports Endeavors

Our staff is made up of former players, parents of players and passionate sports fans. As Sports Endeavors has grown as a company, our core values have remained the same. We are still a family-owned company devoted to providing unrivaled selection and service to all team sport enthusiasts. Sports Endeavors values its employees, its community and its customers. Together we work, play, cheer and succeed.

Sports Endeavors shares our success, giving back at both the local and global levels. Sports Endeavors and its employees support Relay for Life, Race for the Cure, United Way and other non-profit organizations and events. Our Passback Program collects used but still usable gear from customers and then distributes it to teams who are not able to afford even the most basic sports equipment. To date, we have collected and redistributed over 1,000,000 pieces of equipment to organizations around the world.