Digital Marketing Specialist

Human Appeal; Dallas (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Human Appeal in Dallas, TX seeks a Digital Marketing Specialist to amplify our online presence through content marketing, SEO, and social media. You will collaborate with teams to produce blogs, pages, emails, and multimedia assets, while measuring impact and optimizing campaigns.

The role is onsite and requires a bachelor’s degree and 3–5 years in digital marketing, with proficiency in analytics, SEO tools, and CMS platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3–5 years of digital marketing experience including social media, content marketing and SEO.
• Proficiency with Google Analytics, SEO tools (Ahrefs/SEMrush), social media tools and email platforms.

Responsibilities

• Develop and optimize content marketing assets (blogs, landing pages, multimedia).
• Enhance SEO and on-page performance with audits and collaboration with developers.
• Manage social media campaigns and paid/organic strategies; analyze results.

Skills

Digital marketing

SEO

Content creation

Social media management

Email marketing

Campaign analysis

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Ahrefs

SEMrush

Hootsuite

Buffer

Umbraco

Mailchimp

Job description

Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As Digital Marketing Specialist, the successful candidate will be a versatile team member skilled in various aspects of digital marketing, with a focus on social media, content marketing, and SEO. This role demands a proactive individual who can juggle multiple responsibilities, from campaign execution to performance analysis, while maintaining a results-driven mindset. The ideal candidate will be instrumental in enhancing the organization’s digital presence, driving engagement, and ensuring seamless integration of digital marketing efforts across platforms. This is an onsite role.

WHAT YOU WILL BE DOING

ESSENTIAL JOB FUNCTIONS:

Responsibilities include, but are not limited to:

Develop and Optimize Content Marketing Efforts:

• Collaborate with the content team to produce high-quality blog posts, landing pages, and multimedia assets.
• Ensure all content is optimized for SEO, utilizing keyword research, on-page optimization, and content structuring.
• Maintain and update website content to improve search rankings and user experience.
• Monitor content performance and provide recommendations to increase engagement and conversions.
• Develop compelling email and SMS content for targeted campaigns.

Enhance SEO and Website Performance:

• Conduct regular website audits to identify technical and on-page SEO opportunities.
• Work closely with developers to implement SEO best practices and resolve technical issues.
• Track and report on keyword rankings, organic traffic, and other key SEO metrics.
• Build and execute link-building strategies to improve domain authority and visibility.
• Keep up to date with SEO trends and algorithm updates to maintain competitive rankings.

Leverage Social Media Channels:

• Develop platform-specific strategies to grow followers, drive engagement, and increase reach.
• Monitor social media trends and incorporate innovative ideas into campaigns.
• Use analytics tools to evaluate social media performance and optimize future campaigns.
• Create and manage paid social media campaigns, ensuring optimal ROI.
• Engage with followers and respond to inquiries to foster community growth.

Manage and Execute Digital Marketing Campaigns:

• Implement and optimize campaigns across social media, search engines, and email platforms.
• Create and schedule social media posts to drive engagement and align with organizational goals.
• Coordinate with internal and external teams to ensure consistent messaging and branding across digital channels.
• Support the creation and distribution of content tailored to different audience segments.
• Manage the execution of both paid and organic social media strategies.

Analyze and Report on Campaign Performance:

• Track, analyze, and interpret data from digital campaigns to identify areas of improvement.
• Generate reports on key performance metrics, such as traffic, engagement, and conversions.
• Provide actionable insights and recommendations to the Digital Marketing Manager.
• Utilize tools like Google Analytics, social media insights, and CRM platforms for data-driven decision-making.
• Conduct competitive analysis to identify opportunities and gaps in the digital strategy

WHAT YOU WILL NEED

EDUCATION/EXPERTISE:

• Bachelor’s degree required in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on social media, content marketing, and SEO.
• Proficiency in Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), social media management tools (e.g., Hootsuite, Buffer), and email marketing platforms.

JOB REQUIREMENTS/SKILLS/ETC:

Technical Skills:

• Proficiency in digital marketing platforms, including Google Analytics, social media management tools, and SEO software (e.g., Ahrefs, SEMrush).
• Hands-on experience in content creation, including blog writing, social media posts, and email templates.
• Solid understanding of SEO best practices, keyword research, and analytics.
• Experience managing paid social media campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Familiarity with CMS platforms (e.g., Umbraco) and basic HTML knowledge.

Leadership and Personal Skills:

• Excellent organizational and multitasking abilities, with a focus on meeting deadlines.
• Strong verbal and written communication skills, with the ability to adapt messaging to different audiences.
• Creative problem solver with a proactive approach to identifying and resolving challenges.
• Adaptable and willing to learn new tools and techniques to stay ahead in digital marketing.
• A team player who can collaborate effectively across departments and external partners.

PHYSICAL REQUIREMENTS:

• Visual acuity to use a keyboardand view a computer terminal. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp.
• May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand and walk.
• Ability to occasionally lift, carry and/or move light to medium weight up to twelve (12) pounds and/or exert up to twelve (12) pounds of force.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Human Appeal is committed to building a diverse and inclusive community and strongly encourages candidates from underrepresented groups to apply. Human Appeal is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other status protected under local, state, or federal laws.

Why Human Appeal?

Our Greatest Achievements Include:

Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship programme has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials.

Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistan’s worst flooding in a decade during its last monsoon season.

Protecting the health of mothers and their children in war-torn Syria by running the only free maternity hospital in Idlib, Syria. By offering free medical care to vulnerable mothers and children, our staff at Al Imaan Hospital providing life-saving care to 100,000 patients every year.

Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gaza’s water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.

Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations.

Restoring safe and secure residential spaces in Syria, like the construction of a new town with 1,000 newly constructed homes in Al Zahoor.