Digital Marketing Specialist

SATO America; Charlotte (NC); On-site; USD 65,000 - 75,000; Full time

Job summary

Sato America, Inc. is seeking a Digital Marketing Specialist in Charlotte, NC to plan, execute, and optimize digital marketing initiatives. The role spans email marketing, social media, SEM/SEO, content marketing, and automation platforms to drive brand awareness and revenue growth.

The role involves managing campaigns across multiple channels, collaborating with sales and product teams, and maintaining a strong focus on ROI and lead generation.

Qualifications

• 3–5 years of digital marketing experience with demand generation or marketing communications.
• Experience with marketing automation platforms (Pardot and Salesforce Marketing Cloud).
• Proficiency in Google Analytics, Google Ads, SEO tools, and social media management.
• Strong analytical skills and ability to translate insights into actions.
• Experience managing content, email campaigns, and digital advertising programs.

Responsibilities

• Develop and execute integrated digital marketing campaigns aligned with business objectives.
• Manage and optimize SEO and SEM strategies to increase website traffic and lead generation.
• Create, schedule, and monitor content across social media channels.
• Develop and execute email marketing campaigns, nurture programs, and customer journeys.
• Analyze campaign performance using Google Analytics, marketing automation platforms, and social media analytics.
• Monitor KPIs and provide actionable optimization recommendations.
• Collaborate with sales and product management to support go-to-market initiatives.
• Create digital advertising campaigns across Google Ads, LinkedIn, and other paid media channels.
• Maintain website content and optimize user experience, conversion paths, and landing pages.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Manage campaign budgets and track ROI.

Skills

SEO

Google Analytics

Pardot

Salesforce Marketing Cloud

Marketing Automation

Content Marketing

Email Marketing

Social Media

Campaign Management

Data Analysis

Education

4 Year Degree

Tools

Google Ads

Adobe Creative Suite

Job description

• Location 14125 South Bridge Circle,Charlotte, NC, 28273,United States
• Base Pay $65,000.00 - $75,000.00 / Year
• Job Category Digital Marketing, Marketing
• Relocation Expense Covered No
• Employee Type FT Exempt
• Required Degree 4 Year Degree
• Travel 15%
• Manage Others No

Contact information

• Name Mia Massi
• Phone [phone]

Description

Position Title: Digital Marketing Specialist

Position Summary

The Digital Marketing Specialist plans, executes, and optimizes digital marketing initiatives that drive brand awareness, lead generation, customer engagement, and revenue growth. This role manages digital campaigns across multiple channels, including email marketing, social media, search engine marketing (SEM), search engine optimization (SEO), content marketing, and marketing automation platforms.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns aligned with business objectives.
• Manage and optimize SEO and SEM strategies to increase website traffic and lead generation.
• Create, schedule, and monitor content across social media channels.
• Develop and execute email marketing campaigns, nurture programs, and customer journeys.
• Analyze campaign performance using tools such as Google Analytics, marketing automation platforms, and social media analytics.
• Monitor key performance indicators (KPIs) and provide actionable recommendations for optimization.
• Collaborate with sales and product management to support go-to-market initiatives.
• Create digital advertising campaigns, including Google Ads, LinkedIn, and other paid media channels.
• Maintain website content and optimize user experience, conversion paths, and landing pages.
• Conduct market research and competitive analysis to identify opportunities and emerging trends.
• Manage campaign budgets and track return on investment (ROI).

Requirements

Preferred Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, demand generation, or marketing communications.
• Experience with marketing automation platforms (Pardot and Salesforce Marketing Cloud).
• Proficiency with Google Analytics, Google Ads, SEO tools, and social media management platforms.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing content, email campaigns, and digital advertising programs.
• Excellent written and verbal communication skills.
• Graphic design experience with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design tools.
• Ability to create and edit digital marketing assets, including social media graphics, email templates, infographics, banner ads, presentations, and web content.
• Understanding of branding, visual storytelling, layout design, and creative best practices across digital channels.