Digital Marketing Specialist

stratummed; Champaign (IL); On-site; USD 52,000 - 76,000; Full time

Job summary

Stratummed is seeking a Digital Marketing Specialist to drive SEO and paid media efforts in a collaborative, cross-functional team. You will research keywords, optimize content, and implement robust link-building and analytics practices to improve organic visibility while managing paid campaigns across Google, Meta, and LinkedIn.

The role requires 1–3 years in digital marketing with hands-on experience in SEO tools and paid advertising platforms.

Qualifications

• 1–3 years of digital marketing experience with emphasis on SEO, media buying and campaign management.
• Experience with SEO tools.
• Proficiency with Google Ads, Meta Ads Manager and LinkedIn Ads.

Responsibilities

• Perform keyword research and optimize on-page content to improve search visibility.
• Conduct regular site audits and address technical SEO issues.
• Plan, execute and optimize paid media campaigns across platforms.
• Monitor budgets and ensure campaigns stay within limits and deliver value.
• Collaborate with stakeholders to gather assets and approvals for campaigns.
• Analyze campaign performance and adjust strategies based on data.

Skills

SEO

Media buying

Campaign management

Analytics

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

SEO tools

Job description

Digital Marketing Specialist

This role requires a versatile digital marketer with expertise in both SEO and media buying, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

SEO Responsibilities:

• Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors.
• Optimize website content, meta tags, and on-page elements to enhance search engine visibility.
• Conduct regular website audits to address technical SEO issues and improve site performance.
• Develop and execute effective link-building strategies to enhance domain authority and backlink profile.
• Implement a comprehensive content strategy aligned with SEO goals and user experience.
• Monitor website performance using analytics tools and make data-driven decisions to adjust strategies.

Media Buying:

• Research and identify suitable digital advertising platforms, including social media, search engines, and display networks.
• Collaborate with the marketing team to create targeted media buying strategies.
• Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio.

Campaign Management:

• Assist in planning, executing, and optimizing digital marketing campaigns.
• Monitor and analyze campaign performance using relevant analytics tools.
• Make data-driven recommendations to enhance campaign effectiveness and efficiency.
• Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking.

Market Research:

• Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
• Conduct market research to identify potential opportunities and challenges in the digital advertising space.
• Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed.

Budget Management:

• Work closely with stakeholders to manage and allocate budgets effectively.
• Monitor spending and ensure campaigns are executed within budgetary constraints.

Collaboration:

• Collaborate with stakeholders to obtain creative assets, content, and approvals for campaigns.

Qualifications:

• Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.
• Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.
• Experience with SEO tools.
• Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace (i.e. Basis or others) experience preferred.