Digital Marketing Specialist DM

simera-talent; San Francisco (CA); On-site; USD 65,000 - 98,000; Full time

Job summary

simera-talent in San Francisco is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that boost brand awareness, generate leads, and drive growth. You will manage cross-channel initiatives across Google Ads, Meta, LinkedIn, and email, using data to improve performance.

The role requires a creative yet analytical mindset, strong communication, and collaboration with content, design, sales, and analytics teams.

Qualifications

• Experience creating and managing digital marketing strategies across multiple channels.
• Hands-on experience with paid advertising platforms and campaign optimization.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Analytical with ability to interpret data and make data-driven decisions.
• Experience using analytics platforms such as Google Analytics or similar.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Conduct keyword and audience research and competitive analysis to identify growth opportunities.
• Create, coordinate and optimize digital content for websites, social media and email campaigns.
• Monitor campaign performance, budgets and key metrics; analyze data and generate insights.
• Conduct A/B testing of ads, landing pages, audiences and messaging.
• Collaborate with content, design, sales and analytics teams to ensure consistency.
• Support SEO initiatives and website performance improvements.
• Track website traffic and user behavior using analytics tools.

Skills

Digital marketing strategy

Paid advertising

SEO/SEM/content marketing

Analytics and data interpretation

Google Analytics

A/B testing

ROI optimization

Cross-functional collaboration

Communication skills

Project management

Job description

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Responsibilities

• Develop and executedigital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conductkeyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generateperformance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improveROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Required Skills

• Strong understanding ofdigital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge ofSEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.

Requirements

• Previous experience as aDigital Marketing Specialist, Digital Marketing Coordinator, Performance Marketing Specialist, or similar role.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.
• Reliable internet connection and a suitable setup for remote work.
• Professional, creative, analytical, and results-driven approach.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.