Digital Marketing Specialist

studentmedicover; Burlingame (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

studentmedicover is seeking a full-time Digital Marketing Specialist in Burlingame to lead front-end website design, SEO optimization, and digital marketing efforts.

You will create and manage marketing email campaigns, including content creation and email design, and collaborate with management and the Marketing Division.

This role maintains the official site, enhances online visibility, and develops engaging content that drives traffic, customer engagement, and brand growth.

Qualifications

• Bachelor’s Degree in Marketing, Entrepreneurship, Communications, or related fields.
• Proven experience in web design and layout.
• Strong knowledge and hands-on experience with SEO and keyword optimization.
• UI/UX design experience.
• Familiarity with SEMrush, WordPress, and Elementor.
• Experience managing paid ads on multiple platforms.

Responsibilities

• Design, update, and manage front-end website pages for optimal UX.
• Maintain and update the official website and blog regularly.
• Implement and monitor SEO strategies and keyword ranking.
• Research health insurance market trends and provide actionable insights.
• Support digital marketing campaigns, including paid ads across platforms.
• Collaborate with the marketing division to develop and execute content strategies.

Skills

Web design

SEO

UI/UX design

Paid ads

Content strategy

Email marketing

Education

Bachelor’s degree in Marketing/Entrepreneurship/Communications

Tools

SEMrush

WordPress

Elementor

Job description

As a Digital Marketing Specialist, this is a full-time position that requires 35-40 hours/week in our Burlingame office. We are seeking a full-time Digital Marketing Specialist to join our team. This role will focus on front-end website design and management, SEO optimization, and digital marketing activities. You will also be responsible for creating and managing marketing email campaigns, including content development, email design, and overall email management. Working closely with our management and Marketing Division, you will design, maintain, and optimize our official website, enhance online visibility, and develop engaging digital content that drives traffic, customer engagement, and brand growth.

Responsibilities

• Design, update, and manage front-end website pages to ensure a professional and optimized user experience

• Maintain and update the company’s official website and blog on a regular basis

• Implement and monitor SEO strategies, including keyword ranking optimization

• Research health insurance market trends and provide actionable insights

• Support digital marketing campaigns, including paid ads across different platforms

• Collaborate with the marketing division to develop and execute content strategies

Requirements/Qualifications/Skills

• Bachelor’s Degree in Marketing, Entrepreneurship, Communications, or related fields

• Proven experience in web design and layout

• Strong knowledge and hands-on experience with SEO and keyword optimization

• UI/UX design experience

• Familiarity with SEMrush, WordPress, and Elementor

• Experience managing paid ads on multiple platforms