Digital Marketing Specialist

Burleson; Burleson (TX); Hybrid; USD 27,552 - 48,216; Part time

Job summary

iCRYO in Burleson is seeking a Marketing Specialist to enhance their brand through digital advertising, social media, and community engagement. This hybrid position involves managing the GoHighLevel platform and creating innovative marketing campaigns while attending community events weekly. The ideal candidate is experienced in running Meta ads, graphic design, and possesses strong communication skills. A passion for marketing and a goal-driven mindset are essential to succeed in this dynamic role.

Qualifications

• Strong proficiency with GoHighLevel, including funnels, pipelines, and CRM operations.
• Proven experience running Meta Ads with measurable results.
• Graphic design skills using tools like Canva or Adobe Suite.
• Excellent communication and copywriting skills.

Responsibilities

• Manage the GoHighLevel platform, create and monitor marketing campaigns.
• Launch and optimize Meta ad campaigns, perform A/B testing.
• Develop engaging graphics and promotional materials.
• Produce daily content for social media and marketing strategies.
• Research and engage with the community at local events.

Skills

GoHighLevel (GHL)

Digital advertising

Social media content creation

Community engagement

Graphic design

Data analysis

Copywriting

Strong communication

Tools

GoHighLevel

Meta platforms (Facebook/Instagram)

Canva

Adobe Suite

Job description

iCRYO is an upscale wellness service retailer of cryotherapy, infrared therapy, body sculpting, IV therapy, and other related services. Our mission is to elevate the lifestyle of our team members and guests by providing professional, affordable, and convenient recovery services while raising the bar in the health and wellness industry. Our Company Culture is centered around the passion we have for increasing the quality of life for our guests. We work as a team in all aspects of our daily operations to provide first‑class professional, affordable, and convenient services to the masses. With accountability on all levels and productivity throughout our organization, we can provide our guests with the most exceptional cryotherapy experience they deserve.

Position Overview

We are seeking a highly skilled and versatile Marketing Specialist with deep experience in GoHighLevel (GHL), digital advertising, social media content creation, and community engagement. This role requires a creative yet data‑driven marketer who can manage day‑to‑day content production, build high‑performing funnels and campaigns, and represent our brand at community events weekly.

This is a hybrid position — some work can be completed remotely, but in‑office days are required for team collaboration, photoshoots, and content sessions. The ideal person for this position has a dynamic personality and is passionate about sales and marketing. This candidate should have previous relevant experience and be interested in learning new sales techniques. To succeed in this role, he/she should be goal‑driven and have strong negotiation skills.

Key Duties & Responsibilities

• GoHighLevel (GHL) Platform Management — Build, optimize, and manage sales funnels, pipelines, automation workflows, and full GHL CRM functionality. Create and monitor SMS/email marketing campaigns within GHL. Maintain lead tracking, reporting dashboards, and follow‑up sequences to improve conversions.
• Digital Advertising & Campaign Management — Create, launch, and optimize Meta (Facebook/Instagram) ad campaigns. Perform A/B testing on creatives, audiences, and copy to maximize performance. Manage budgets and provide performance reports to leadership.
• Creative Production & Graphic Design — Develop engaging graphics, promotional materials, and digital assets for ads, social media, and website use. Act as the creative lead for all brand content. Manage social media photoshoots including planning, shot lists, props, coordination, and execution. Source or create daily content across all social media platforms (Reels, posts, stories, email graphics, etc.).
• Social Media Management & Strategy — Produce daily content that aligns with brand identity and campaign goals. Conduct trend research to develop fresh, relevant creative ideas. Establish and maintain a data‑driven social media strategy to increase brand awareness, engagement, lead generation, and revenue. Track social performance metrics and prepare weekly and monthly insights reports.
• Community Engagement — Research and identify relevant local events, expos, business meetups, and networking opportunities. Attend at least one community event per week to promote services, generate leads, and build partnerships.

General Responsibilities

• Collaborate with the internal team on promotions, launches, and marketing initiatives.
• Maintain brand consistency across all channels.
• Support special projects, campaigns, and events as needed.

Requirements & Qualifications

• Strong proficiency with GoHighLevel (GHL) — funnels, pipelines, automations, triggers, forms, calendars, and CRM operations.
• Proven experience running Meta Ads with measurable results.
• Graphic design skills (Canva, Adobe Suite, or similar).
• Strong creative direction and marketing storytelling skills.
• Experience with social content creation for Reels, short‑form video, and lifestyle branded content.
• Excellent copywriting and communication skills.
• Ability to analyze data and make strategic marketing decisions.
• Reliable transportation for attending weekly events.
• Ability to work 25–30 hours per week with a blend of remote and in‑office workdays.