Digital Marketing Specialist

Champions Group Holdings; Brea (CA); On-site; USD 71,000 - 72,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Training & development

Company culture

Job summary

Champions Group is seeking a driven Digital Marketing Specialist to support our growing digital marketing function. You’ll administer key platforms, lead AI-powered integrations, and drive performance optimization to improve lead quality and response speed.

This role offers exposure to Google LSA, Google Ads and GBP processes, with opportunities to collaborate across teams, analyze results, and implement data-driven improvements in a fast-paced environment.

Qualifications

• 1–2 years of digital marketing experience.
• Detail-oriented with strong project management.
• Strong communicator across organization levels.
• Able to handle shifting priorities in a fast-paced environment.
• Experience with Google Ads, Google LSA, Google Analytics; AI speed-to-lead a plus.
• Ability to extract data from dashboards and interpret KPIs.

Responsibilities

• Serve as the digital marketing SME for AI integrations and performance trends.
• Configure and launch AI speed-to-lead integrations across platforms.
• Test setups prior to go-live and optimize campaigns.
• Collaborate to build and launch SMS marketing campaigns with analysis.
• Resolve issues with vendors and implement campaign enhancements.
• Analyze LSA performance metrics and optimize ranking factors.

Skills

Digital marketing

Project management

Communication

Analytical mindset

Tools

Google Ads

Google LSA

Google Analytics

AI speed-to-lead platforms

Job description

Champions Group is looking for a driven Digital Marketing Specialist to support our growing digital marketing function. In this role, you’ll administer key digital marketing platforms, lead AI-powered speed-to-lead integrations across digital channels and contribute to performance optimization efforts that improve lead quality, response speed, and business outcomes. This is a great opportunity for someone who thrives in a fast-paced environment, enjoys working across multiple platforms, and can connect the dots between digital marketing performance and broader business priorities.

Key Responsibilities

AI Integrations

• Serve as the digital marketing SME for AI integrations, maintaining a deep understanding of performance trends, benchmarks, and business impact across platforms
• Configure and launch AI speed-to-lead integrations with relevant digital marketing platforms (LSA, Yelp, HomeAdvisor, etc.)
• Conduct thorough testing to ensure proper setup prior to go-live
• Partner with divisional marketing leads to build and launch SMS marketing campaigns, ensuring proper configuration, performance analysis, and ongoing recommendations
• Collaborate with vendor contacts to resolve issues and implement campaign enhancements

LSA Reporting & Optimization

• Partner directly with Google LSA representatives to analyze performance trends, troubleshoot account issues, influence ranking factors, and execute optimization strategies that maximize qualified lead generation and market competitiveness.
• Report on key LSA performance metrics including call answer rates, message response rates, and lead volume
• Audit speed-to-lead integrations regularly to ensure proper connectivity and remediate issues as they arise
• Train call center teams on responding to LSA message leads and proper lead grading
• Maintain a deep understanding of market-level LSA competition, identifying emerging trends, competitive threats, and optimization opportunities to maximize ad prominence and qualified lead generation.

Digital Administration

• Administer and maintain secure access to all digital platforms
• Support the onboarding and verification of new marketing accounts, including Google Ads, Local Services Ads (LSA), and Google Business Profiles (GBP). Coordinate with internal stakeholders to obtain required legal documentation and serve as the primary liaison with Google throughout the verification process.

Qualifications

• 1–2 years of digital marketing experience
• Detail-oriented with strong project management skills and follow-through
• Strong communicator with the ability to work across multiple levels of the organization
• Comfortable managing shifting priorities in a fast-paced environment
• Analytical mindset with reporting experience
• Ability to understand the broader digital marketing ecosystem — recognizing how individual components affect performance both within and outside their direct scope, and escalating to the appropriate stakeholders when needed
• Experience with Google Ads, Google LSA, Google Analytics, and AI speed-to-lead platforms a plus
• Ability to access digital marketing platforms and analytics dashboards, extract relevant data, and interpret key performance metrics

Benefits

• Health insurance: Comprehensive medical, dental, and vision coverage
• Retirement plan: 401(k) with company match
• Paid time off: Generous vacation, holidays, and sick leave
• Training and development: Ongoing opportunities for professional growth and advancement
• Company culture: A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction

Work Environment

This position operates in an office environment and requires the ability to remain in a stationary position for extended periods of time. Frequently operates a computer and other standard office equipment. Occasionally moves items up to 20 pounds. Ability to communicate and exchange accurate information with internal and external stakeholders is required. Must be able to work under centrally controlled fluorescent lighting. Reasonable accommodations may be made to perform essential functions.

Pay Range: $70,500 USD - $72,000 USD

About Champions Group

Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, Lex Cooling, Heating, Plumbing & Electrical, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating.

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.