Digital Marketing Specialist

Crossroads Professional Coaching; Baton Rouge (LA); On-site; USD 50,000 - 75,000; Full time

Job summary

Crossroads Professional Coaching is looking for a Digital Marketing Specialist to enhance client marketing efforts. This role involves creating digital strategies, managing SEO, and ensuring client satisfaction. The ideal candidate will have 3-5 years of experience and strong collaborative skills, joining a team dedicated to excellence and Christian values.

Benefits

Competitive Pay

Paid Time off

Paid Holidays

Continuing Education

Collaborative and Supportive Team Culture

Qualifications

• 3-5 years' interactive digital marketing management experience.
• Ability to estimate timelines and meet deadlines.
• Great attitude and team-oriented.

Responsibilities

• Create and manage digital strategy for clients.
• Manage SEO and social media platform analytics.
• Optimize Google's ad performance for organic traffic.

Skills

Digital marketing management

SEO

Social media management

Copywriting

Graphic design

Tools

MS Office Suite

Adobe Creative Suite

SEMRush

Basecamp

Harvest app

DashThis

Evernote

Job description

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Crossroads Professional Coaching is seeking a Digital Marketing Specialist to support our growing base of client marketing work. Crossroads Professional Coaching is a professional services company that provides full marketing services to our business coaching clients. Crossroads has experienced steady growth over the past ten years as a result of close and lasting relationships with our client base. Strong experience and competence across a broad array of business disciplines is core to Crossroads commitment to our clients and the Digital Strategy Manager is integral to that commitment for marketing services.

Marketing services we provide are branding strategy, marketing plans, logo development, website design and development, print design, copywriting, SEO, Google Ad management, social media marketing, and other digital marketing services.

This position will have direct interface with clients and all team members and work to create a digital strategy that will be integrated across multiple digital media.

Crossroads Mission:

To help small business owners create successful businesses on a foundation of Christian values.

Core Values:

· Highest level of client services with the heart felt philosophy of treating others the way that we would want to be treated!

· Culture of continuous learning. We want to be on the cutting edge of knowledge and experience that will support our client and resource needs and fulfill the Crossroads Mission.

· Christian values. We are a faith-based professional services firm that genuinely seeks to base all we do upon sound Biblical values.

· Be a good steward of our resources and our client’s resources.

Key Responsibilities

• Create and manage all digital strategy for Crossroads clients as well as Crossroads.
• Create project plans and timelines for all projects and manage marketing projects to the agreed deadlines and to the client's satisfaction.
• Manage SEO strategy for clients that align with their business needs
• Manage social media platform analytics and make suggestions and improvements based on performance of ads and posts
• Optimize and manage Google Ad performances for clients for organic traffic and paid search campaigns
• Manage Crossroads’ and clients’ websites, finding ways to optimize traffic
• SEO Copywriting of clients’ digital content.
• Strong background in SEO, pay per click advertising and/or web development
• Write blog posts on relevant business topics for Crossroads.
• Work with clients to gather needed information, gain approvals, and provide deliverables. A high level of customer service and follow through required.
• Utilize and maintain Crossroads systems of project management, time tracking, social media management, etc.
• · Coordinate with other team members for cohesive campaigns for clients

Skills, Knowledge and Expertise

• 3-5 years’ interactive digital marketing management experience
• Copywriting and/or graphic design experience is a plus
• Able to accurately estimate timelines and meet deadlines
• Great attitude and team oriented
• Strong technology skills; we use MS Office Suite, Basecamp, Evernote, Adobe Creative Suite, Harvest app (time-keeping), DashThis (analytics), SEMRush (SEO)

Advanced knowledge in:

• Adobe Creative Suite a plus
• HTML and CSS is a plus

At Crossroads, you will be joining a team of creative professionals who are committed to providing excellent work to our clients and value working hard while having fun!

We offer:

• Competitive Pay
• Paid Time off
• Paid Holidays
• Continuing Education
• Collaborative and Supportive Team Culture

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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