Digital Marketing Specialist

EBQ; Austin (TX); On-site; USD 60,000 - 95,000; Full time

Job summary

EBQ is seeking a digital marketing professional to support multiple brands by developing and executing campaigns across Pardot, Marketing Cloud, HubSpot, and other platforms. You will analyze performance data and optimize email programs, landing pages, and paid media to raise brand awareness.

The ideal candidate has hands-on experience with Google Analytics, PPC, WordPress HTML/CSS, and collaboration with content and web teams.

Qualifications

• Excellent oral and written communication
• Knowledge of Google Analytics and PPC campaigns
• Experience with Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo or similar platforms
• Comfortable with marketing tech and quick to learn new tools
• Proficient in WordPress page builders and HTML/CSS

Responsibilities

• Execute digital marketing tasks on platforms such as Pardot, Marketing Cloud, HubSpot, MailChimp, Marketo and similar platforms
• Gather, report, and analyze marketing performance data
• Create and manage email marketing programs, landing pages, and website updates
• Implement A/B testing on landing pages, emails, and CTAs
• Collaborate with visual, content, and website teams to support client needs

Skills

Digital marketing

Communication skills

Analytical thinking

Fast learner

Tools

Pardot

Marketing Cloud

HubSpot

MailChimp

Marketo

Google Ads

LinkedIn Ads

Google Analytics

WordPress

WPBakery

Elementor

Job description

Summary

This is an exciting opportunity to join a dynamic, growing team and contribute to the success of multiple brands through strategic marketing initiatives. In this role, you will support EBQ's clients by developing and executing digital marketing campaigns. The ideal candidate will have experience driving organizational growth through marketing, with a strong understanding of how digital campaigns operate and are executed across various platforms. Your ultimate goal will be to elevate EBQ's clients' brands and enhance their overall brand awareness.

Position Responsibilities

• Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms
• Gather, report, and analyze marketing performance data
• Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
• Implement A/B testing (landing pages, emails, and CTA’s)
• Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution
• Coordinate with assigned clients to implement HTML/CSS website edits
• Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
• Consistently achieve or exceed the monthly target(s) established by the supervisor
• Retain training and direction from management
• Adhere to company policies and values
• Work effectively in a collaborative work environment and professionally represent EBQ to clients
• Performs other duties as assigned

Minimum Qualifications

• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Knowledge of Google Analytics and PPC Campaigns
• Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms
• Comfortable with marketing technology and a fast learner of new platforms.
• Working knowledge of the following toolsets:
  • WordPress page builder WPBakery or Elementor
  • HTML/CSS
• Process-oriented

Proficiency in the following areas is desirable but not required

• CRM systems such as Salesforce.com or HubSpot

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, use hands to finger, handle, or feel, and reach with hands and arms. Must be able to lift 15 pounds at times.

EBQ is an equal-opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. No visa sponsorship is available for this position.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 512-637-9696 for assistance.