Digital Marketing & Social Media Executive

Nigaran Green Energy Solutions

Tennessee

On-site

USD 5,000 - 6,800

Full time

13 days ago

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Benefits offered by this job

Cell phone reimbursement

Health insurance

Internet reimbursement

Leave encashment

Paid sick time

Provident Fund

Job summary

Nigaran Green Energy Solutions is seeking a Digital Marketing & Social Media Executive in Coimbatore, Tamil Nadu to manage online marketing activities, generate leads, and boost brand visibility for solar solutions.

You will handle social media, content creation, lead follow-up, and SEO support, coordinating with design teams and sales for effective campaigns and reports.

Qualifications

Knowledge of social media platforms and digital marketing.
Basic knowledge of Meta Ads and Google Ads.
Content writing and creative thinking ability.
Basic graphic design/video editing knowledge preferred.
Familiarity with Canva, Photoshop, or editing tools is an advantage.
Good communication skills in Tamil and English.

Responsibilities

Plan and execute digital marketing campaigns for solar products and services.
Generate leads through Meta Ads, Google Ads, and other digital platforms.
Manage company social media accounts such as Facebook, Instagram, LinkedIn, YouTube, WhatsApp Business.
Create and schedule social media posts, reels, and promotional content.
Increase followers, engagement, and brand reach.
Prepare marketing content including posters, reels, videos, captions, brochures, promotional creatives.
Coordinate with design/video editing teams.
Track incoming leads from digital platforms.
Coordinate with sales team for lead assignment and follow-up.
Maintain lead data and campaign reports.
Support website updates and content management.
Assist in SEO activities to improve online visibility.
Monitor website inquiries and customer engagement.
Analyze campaign performance using Meta Business Suite, Google Analytics, Google Ads Manager.
Prepare weekly/monthly marketing performance reports.
Monitor competitor marketing activities and industry trends.
Suggest new campaign ideas and promotional strategies.
Monitor campaign performance and optimize lead generation strategies.
Support branding and online customer engagement activities.

Skills

Social media knowledge

Meta Ads basics

Google Ads basics

Content writing

Graphic design basics

Tamil-English communication

Education

Any Educational Degree

Marketing/Media/Communication degree preferred

Tools

Meta Ads

Google Ads

Canva

Photoshop

Job description

Job Summary

We are looking for a creative and result-oriented Digital Marketing & Social Media Executive to manage online marketing activities, generate leads, and improve brand visibility for solar energy solutions. The candidate will handle social media platforms, digital campaigns, content creation, and lead generation activities.

The ideal candidate should have knowledge of digital marketing tools, social media management, and online advertising platforms.

Digital Marketing

Plan and execute digital marketing campaigns for solar products and services.
Generate leads through Meta Ads, Google Ads, and other digital platforms.

Social Media Management

Manage company social media accounts such as: Facebook, Instagram, LinkedIn, YouTube, WhatsApp Business
Create and schedule social media posts, reels, and promotional content.
Increase followers, engagement, and brand reach.

Content Creation