Digital Marketing SEO Specialist

Sodalis Senior Living; San Marcos (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Sodalis Senior Living is seeking a Digital Marketing SEO Specialist to boost organic search, manage local profiles, and guide content strategy for multi-site senior living communities. You’ll optimize on-page and off-page SEO, monitor results, and collaborate with content teams to improve health-related visibility.

Ideal candidates have 3+ years in SEO/online marketing, strong analytics skills, and familiarity with CMS platforms like WordPress or Webflow.

Qualifications

• 3+ years of hands-on SEO and online marketing experience.
• Experience in healthcare, senior living, or related industry preferred.
• Proficient with GA, Search Console, Tag Manager, and popular SEO tools.
• Knowledge of HTML/CSS; CMS like WordPress or Webflow is a plus.
• Strong written and verbal communication skills.
• Ability to work independently and across departments.

Responsibilities

• Develop and execute SEO strategies to improve rankings and organic traffic.
• Perform on-page optimization including meta tags, headers, internal linking, and schema markup.
• Manage off-page SEO efforts including backlink strategy and local listings.
• Audit and monitor SEO performance using GA and Search Console.
• Optimize content for E-E-A-T with a focus on health- and location-based searches.
• Support local listings and Google Business Profiles for each community.
• Collaborate with content creators to develop SEO-friendly posts and pages.

Skills

SEO

Local SEO

Content strategy

Analytics

Backlinks

On-page optimization

Tools

Google Analytics

Google Search Console

Tag Manager

SEMrush

Ahrefs

Moz

Screaming Frog

Job description

Position Summary:

The Digital Marketing SEO Specialist role is responsible for enhancing our online presence, improving organic search performance, and implementing digital marketing strategies that attract and engage families seeking senior care solutions. The ideal candidate combines strong SEO expertise with a strong understanding of digital trends and a passion for serving older adults and their families.

Key Responsibilities:

Search Engine Optimization (SEO):

Develop and execute comprehensive SEO strategies to improve keyword rankings and organic traffic for community websites and corporate pages.

Conduct on-page optimization including meta tags, headers, internal linking, schema markup, and related elements.

Manage off-page SEO efforts including backlink strategy and local listings.

Perform regular audits and monitor SEO performance using tools such as Google Analytics and Google Search Console.

Optimize content for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), with a focus on health-related and location-based searches.

Local SEO & Listings:

Optimize and maintain Google Business Profiles for each senior living community.

Ensure accuracy and consistency across local listings and directories including Yelp, Bing Places, Apple Maps, and similar platforms.

Implement location-specific strategies to improve visibility for each community’s services.

Content Marketing & Strategy:

Collaborate with content creators and copywriters to develop SEO-friendly blog posts, landing pages, and resource guides.

Identify content gaps and new keyword opportunities aligned with the customer journey.

Analyze competitors and industry trends to inform content strategy.

Digital Advertising Support:

Support paid search and display advertising campaigns including Google Ads and Facebook Ads.

Monitor campaign performance and provide insights to improve ROI.

Qualifications:

3+ years of hands-on SEO and online marketing experience; experience in healthcare, senior living, or a related industry strongly preferred.

Proficiency in Google Analytics, Search Console, Tag Manager, and popular SEO tools including SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.

Knowledge of HTML/CSS and website architecture best practices; experience with WordPress, Webflow, or a similar CMS is a plus.

Strong analytical, reporting, and problem-solving skills.

Excellent written and verbal communication skills.

Ability to work independently and collaboratively across departments.

Preferred Experience:

Familiarity with HIPAA considerations and ethical marketing in healthcare settings.

Experience optimizing for multi-location businesses.

Background in senior living, home care, healthcare, or multi-site service-based companies.