Digital Marketing & Partnership Manager

Broadway Across America; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Vacation and Holiday Pay

Health & welfare benefits

401(k) retirement plan

Job summary

The John Gore Organization, parent of Broadway Across America and Broadway.com, is seeking a marketing generalist for the Group Sales Box Office (GSBO). This role supports partnership management, event coordination, digital marketing, social content creation, and CMS updates to promote GSBO and its partners to group ticket buyers.

Reporting to the Vice President of Marketing, Partnerships, & Insights, the position collaborates with the Associate Director and GSBO team across sales, insights,

Qualifications

• Strong research, organizational, and administrative skills.
• Excellent written and verbal communication abilities.
• High level of attention to detail and accuracy, particularly with content, agreements, and reporting.
• Proficiency with Microsoft 365; Office including Excel, and Google Suite is required.
• Experience with social media content creation including design and editing is a must.
• Experience with Meta Business Suite is a must.
• Experience with design software (Canva) is a must.
• Experience with CRM or ticketing system experience is an asset.
• Experience with task management software (Asana) is an asset.
• Experience with html formatting is an asset.
• Interest in the performing arts and tourism is an asset.

Responsibilities

• Lead event coordination including VIP client invites and staff events.
• Lead social media planning, content creation, paid campaigns, and community management.
• Manage content updates to the consumer-facing website as well as the internal CMS.
• Manage archival and organizational systems, and develop new ones for new initiatives.
• Maintain industry contact list.
• Create and distribute internal staff industry briefings and updates.
• Collaborate on Show-Specific Partnership Account Oversight including proposals, onboarding, budgeting, invoicing, tracking, and reporting.
• Collaborate on updates and enhancements to the website and CMS, including UX.
• Collaborate on partnership reporting including sales reports and activation recaps.
• Collaborate on GSBO and partner emails/newsletters scheduling and execution.
• Collaborate cross-departmentally on data-driven, cross-platform outreach campaigns.
• Collaborate cross-departmentally on marketing materials and collateral.
• Collaborate on copywriting for all marketing materials including e-blasts, blog posts, advertorials, and campaigns.
• Support the promotion and development of GSBO’s marketing membership programs, including the Broadway Cooperative.

Skills

Research skills

Organizational skills

Administrative skills

Written communication

Verbal communication

Attention to detail

Microsoft 365 proficiency

Excel proficiency

Google Suite proficiency

Social media content creation

Meta Business Suite

Canva

Education

Post-secondary education in arts administration, business, marketing, communications, design, hospitality, tourism

Tools

CRM or ticketing system

Asana

HTML formatting

Job description

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.

Summary

Group Sales Box Office at Broadway.com (GSBO) is looking for a multi-faceted, marketing generalist with experience in partnership management, event coordination, digital marketing, social media content creation, print marketing, copywriting, and organizational systems to support and expand all current marketing and partnerships efforts.

This position will report to the Vice President of Marketing, Partnerships, & Insights. They will work alongside the Associate Director, Marketing & Partnerships, and in collaboration with the entire GSBO team including sales, insights, operations, and fulfillment to promote GSBO and its partners to existing and potential group ticket buyers.

Main Responsibilities & Duties

• Lead event coordination including VIP client invites and staff events.
• Lead social media planning, content creation, paid campaigns, and community management.
• Manage content updates to the consumer-facing website as well as the internal CMS.
• Manage archival and organizational systems, as well as develop new ones to accommodate new initiatives.
• Maintain industry contact list.
• Create and distribute internal staff industry briefings and updates.

Secondary Responsibilities & Duties

• Collaborate on Show-Specific Partnership Account Oversight including creating proposals, on-boarding, budgeting, invoicing, tracking, and reporting.
• Collaborate on updates and enhancements to the website and CMS, including UX.
• Collaborate on partnership reporting including sales reports and activation recaps.
• Collaborate on the scheduling and execution of GSBO and partner emails and newsletters.
• Collaborate cross-departmentally on data-driven, cross-platform outreach campaigns.
• Collaborate cross-departmentally on the creation and design of GSBO and Broadway Cooperative marketing materials and collateral.
• Collaborate cross-departmentally on copywriting for all marketing materials including, e-blasts, blog post, publication advertorials, outreach campaigns.
• Support the promotion and development of GSBO’s marketing membership programs including the Broadway Cooperative, a multi-partner year-round marketing plan aimed at promoting Broadway throughout the tourism and travel industry, and its various initiatives including in-person sales events, digital placements, and more.

To perform the job successfully, an individual should demonstrate the following competencies:

• Professionalism and comfortability in front of partners and clients.
• Demonstrates an outgoing and personable demeanor, capable of establishing and maintaining effective relationships.
• Comfortable travelling domestically and internationally for multi-day events with high levels of client and industry interaction.Collaborative team player with a positive, solutions-focused approach.
• Can easily transition between working collaboratively and independently based on new workloads and unexpected circumstances.
• Can adjust listening and communication style to achieve the best results.
• Creatively solves problems and is curious to understand and improve processes.Proactive and comfortable diving into new projects.
• Utilizes strong, polite, and clear communicator
• Highly organized and able to manage multiple priorities with ease.
• Discreet and professional when handling confidential or sensitive information.

Qualifications Aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong research, organizational, and administrative skills.
• Excellent written and verbal communication abilities.
• High level of attention to detail and accuracy, particularly with content, agreements, and reporting.
• Proficiency with Microsoft 365; Office including Excel, and Google Suite is required.
• Experience with social media content creation including design and editing is a must.
• Experience with Meta Business Suite is a must.
• Experience with design software (Canva) is a must.
• Experience with CRM or ticketing system experience is an asset.
• Experience with task management software (Asana) is an asset.
• Experience with html formatting is an asset.
• Interest in the performing arts and tourism is an asset.

Education And/or Experience

• Post-secondary education in arts administration, business, marketing, communications, design, hospitality, tourism, or a related field and/or 2-3 years of relevant, professional experience in Broadway, performing arts, culture, or tourism sectors.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

• Lift up to 25 pounds from time to time.
• Stand for extended periods of time for events.
• Be outside for reasonable periods of time for events.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• Professional office setting with frequent interactions with staff, clients, and visitors.
• Outside and Inside Theatres and Event Spaces including interactions with staff, clients, and visitors.
• Convention Centers and Event Spaces including interactions with staff, clients, and visitors.

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.