Digital Marketing Manager - Remote

Mobile Marketing Association; Iowa City (IA); Remote; USD 50,000 - 70,000; Full time

Job summary

A leading organization in mobile marketing seeks an Email Marketing Specialist to craft and manage impactful email campaigns. The role requires strong communication and analytical skills, along with experience in email marketing platforms. You will collaborate with teams to boost engagement through targeted campaigns and analytics while maintaining compliance with industry standards.

Qualifications

• 2–3 years experience in email marketing, preferably in membership organizations.
• Proficient with email marketing platforms and CRM systems.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Plan and manage email marketing campaigns from concept to deployment.
• Monitor email analytics and provide insights to improve engagement.
• Ensure compliance with industry regulations like CAN-SPAM and GDPR.

Skills

Email marketing expertise

Communication skills

Audience segmentation

Performance analysis

Graphic design skills

Education

Bachelor's degree in marketing or related field

Tools

Mailchimp

Informz

Constant Contact

Canva

Adobe Creative Suite

Job description

What would you do if hired?

• Plan, develop, and manage national and regional email marketing campaigns from concept to deployment.
• Design email templates that are visually appealing, mobile-responsive, and optimized for engagement.
• Manage the email marketing calendar to ensure timely delivery of key messages, promotions, and announcements.
• Collaborate with internal teams to gather content, coordinate messaging, and align campaigns with strategic and marketing initiatives.
• Monitor email analytics and performance metrics, providing insights and recommendations to improve engagement and conversion rates.
• Ensure all email campaigns comply with industry regulations (i.e., CAN-SPAM, GDPR) and best practices.
• Maintain and segment the email database to support targeted campaigns and improve deliverability.
• Support additional marketing communications efforts, including social media, website updates, and printed materials as needed.

What are we looking for in a candidate?

• Bachelor's degree in marketing or a related field.
• 2–3 years of experience in email marketing, preferably within a membership organization or nonprofit.
• Proficiency with email marketing platforms (e.g., Mailchimp, Informz, Constant Contact, or similar).
• Experience with audience segmentation, A/B testing, and performance analysis.
• Excellent written and oral communication skills.
• Knowledge of email marketing best practices, deliverability, and compliance standards.
• Familiarity with CRM systems and marketing automation tools is desirable.
• Basic graphic design skills and familiarity with design tools like Canva or Adobe Creative Suite.
• Proven ability to handle multiple projects and meet deadlines.
• Ability to deal effectively with a diversity of individuals at all organizational levels.