Digital Marketing and Content Manager

LaSante Health Center; New York (NY); On-site; USD 65,000 - 120,000; Full time

Job summary

LaSante Health Center is seeking a creative and organized marketing professional to elevate our digital presence, patient engagement, and brand growth. You will craft campaigns, manage content, and analyze performance to drive real business results.

You will lead digital marketing and social media efforts, develop monthly content calendars, create engaging media, and collaborate with departments to align on strategy and outcomes.

Qualifications

• Experience managing digital marketing and social media for a brand or organization.
• Strong understanding of content creation, branding, and audience engagement.
• Knowledge of SEO, website management, and digital analytics.
• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools.
• Healthcare marketing experience is a plus, but not required.

Responsibilities

• Support patient growth initiatives through strategic marketing campaigns.
• Improve and manage website and SEO performance and optimization.
• Analyze marketing performance and provide actionable insights using analytic tools.
• Develop, create, and manage engaging content across social media platforms.
• Create and execute monthly content calendars.
• Film, edit, and publish short-form video content, graphics, campaigns, and educational materials.
• Montier engagement and manage community interaction.
• Collaborate with leadership on marketing performance and improvements across departments.

Skills

Digital marketing

Social media management

Content creation

Branding

Analytics

Tools

Canva

Adobe Creative Suite

CapCut

Job description

LaSante Health Center is looking for a creative, strategic, and highly organized marketing professional who can think beyond basic social media posting and help elevate our digital presence, patient engagement, and brand growth. This role is ideal for someone who combines creativity with critical thinking - someone who understands content, branding, analytics, digital growth, and how marketing drives real business results.

Responsibilities

Digital Marketing and Growth

• Support patient growth initiatives through strategic marketing campaigns
• Improve and manage website and SEO performance and optimization
• Analyze marketing performance and provide actionable insights using analytic tools

Content and Social Media

• Develop, create, and manage engaging content across social media platforms.
• Create and execute monthly content calendars.
• Film, edit, and publish short-form video content, graphics, campaigns, and educational materials.
• Montier engagement and manage community interaction.

Other responsibilities include leadership collaboration about marketing performance and improvement, and ensuring alignment amongst departments.

Qualifications

• Experience managing digital marketing and social media for a brand or organization.
• Strong understanding of content creation, branding, and audience engagement.
• Knowledge of SEO, website management, and digital analytics.
• Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Healthcare marketing experience is a plus, but not required.