Digital Marketing Manager, Marketo

Pro Staff; Chicago (IL); Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

Generous benefits

Job summary

Pro Staff in Chicago offers a direct-hire Marketing Manager role with a hybrid work model (3 days onsite on Michigan Ave). The position requires strong Marketo expertise, multichannel marketing experience, and data-driven decision making.

You will manage email campaigns, automation, audience segmentation, and paid digital campaigns while leveraging Power BI for performance insights. The role emphasizes Marketo ownership, templates, platform hygiene, and collaboration with BD teams on lead

Qualifications

• 4 years of experience in high-volume, multichannel marketing.
• Strong Marketo experience as SME for all Marketo initiatives.
• Stripo email design experience required.
• Experience with paid digital advertising (Google/LinkedIn/Meta).
• Power BI data interpretation skills and CRM/AMS experience.

Responsibilities

• Design, build, test, and deploy email campaigns and newsletters using Marketo and Stripo.
• Manage segmentation, personalization, automated nurture campaigns, and lifecycle marketing.
• Serve as the technical owner of Marketo including campaign automation and templates.
• Plan and optimize paid digital campaigns across Google Ads, LinkedIn, Meta, and display.
• Analyze campaign performance and provide actionable recommendations using data.
• Use CRM/AMS data for audience segmentation and targeting.
• Support member recruitment, retention, onboarding, engagement, and renewal campaigns.
• Collaborate with business development on lead generation and engagement campaigns.
• Apply AI tools to content development, personalization, segmentation, and strategy.

Skills

Multichannel marketing

Data analysis

Campaign optimization

AI-assisted marketing

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Marketo

Stripo

Google Ads

LinkedIn Ads

Meta Ads

Power BI

CRM/AMS

Job description

Direct Hire
Hybrid, 3 days onsite in Chicago (Michigan Ave)
Salary: 90K + Great Benefits
RECENT MARKETO EXPERIENCE IS VERY IMPORTANT AND REQUIRED FOR THIS ROLE.

Our association client is seeking a Marketing Manager who is technically skilled (using Marketo), data-driven, and experienced in multichannel marketing campaigns. This role will manage email and newsletter marketing, marketing automation, audience segmentation, campaign testing, performance analysis, and paid digital marketing. The Marketing Manager will serve as a technical owner of Marketo, managing campaign execution, automation, list management, segmentation, templates, and platform hygiene. As a medical association they have multiple audiences and touchpoints: Physician, Student, Advocacy Initiatives, education, etc.

Key Responsibilities

• Design, build, test, and deploy email campaigns and newsletters using Marketo and Stripo.
• Manage segmentation, personalization, automated nurture campaigns, behavioral triggers, and lifecycle communications.
• Serve as the technical owner of Marketo, including automation, list management, templates, and platform maintenance.
• Plan and optimize paid digital campaigns across Google Ads, LinkedIn, Meta, and display channels.
• Analyze campaign performance and develop actionable recommendations using campaign data and Power BI.
• Use CRM/AMS data for audience segmentation, targeting and personalization.
• Support member recruitment, retention, onboarding, engagement, and renewal campaigns.
• Partner with business development teams on lead generation, nurturing, and engagement campaigns.
• Apply AI tools such as ChatGPT and Claude to content development, personalization, segmentation, and campaign strategy.
• Identify opportunities to improve marketing processes, automation, templates, and QA.

Qualifications

• 4 years of experience in high-volume, multichannel marketing.
• Strong hands-on Marketo experience is required as this role must be the SME for all Marketo related initiatives
• Stripo or equivalent email design experience required.
• Experience with paid digital advertising, including Google Ads, LinkedIn, and/or Meta.
• Strong analytical and data interpretation skills; Power BI preferred.
• Experience with CRM/AMS platforms, segmentation, personalization, and lifecycle marketing.
• Experience using AI tools for marketing.
• Strong attention to detail and ability to manage multiple campaigns and deadlines.
• Bachelor's degree in marketing, communications, business, or related field preferred.
• Healthcare experience is a plus.

GENEROUS BENEFITS!

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