Sr Marketo Developer

New York Technology Partners; Charlotte (NC); Hybrid; USD 100,000 - 150,000; Full time

Job summary

New York Technology Partners is seeking a seasoned Marketo Sr Developer to design, implement, and manage advanced marketing automation solutions using Adobe Marketo. This hybrid role blends strategic architecture with hands-on execution to drive scalable, integrated marketing operations.

The ideal candidate has 9+ years in marketing automation, with 3+ years in Marketo architecture and leadership, plus expertise in CRM integrations, data governance, and analytics.

Qualifications

• 9+ years in marketing automation with at least 3+ years in Marketo architecture and leadership.
• Strong knowledge of lead lifecycle, scoring, and nurturing.
• Experience delivering integrated campaigns across channels.

Responsibilities

• Design and implement scalable Marketo architecture aligned with business goals.
• Build and manage campaigns, landing pages, forms, and workflows in Marketo.
• Guide technical teams and promote best practices in marketing tech.
• Develop dashboards and analytics for campaign performance.

Skills

Marketo architecture

Leadership in marketing ops

Marketing automation

CRM integrations

Data governance

Tools

Salesforce

Dynamics 365

Adobe Experience Manager (AEM)

HTML/CSS

Job description

We are seeking a highly skilled Marketo Sr Developer to design, implement, and manage advanced marketing automation solutions using Adobe Marketo. This hybrid role combines strategic architecture with hands‑on execution, ensuring scalable, integrated, and optimized marketing operations across the organization.

Key Responsibilities

Solution Architecture & Strategy

• Design and implement scalable Marketo architecture aligned with business goals.
• Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• Establish data governance, lead scoring, and revenue cycle models.

Campaign Management & Execution

• Build and manage campaigns, workflows, landing pages, and forms in Marketo.
• Oversee A/B testing, segmentation, and personalization strategies.
• Ensure compliance with email deliverability and data privacy standards.

Technical Leadership & Optimization

• Customize Marketo using APIs, custom objects, and advanced configurations.
• Conduct audits and performance reviews to optimize system efficiency.
• Provide technical guidance and best practices to marketing and sales teams.

Reporting & Analytics

• Develop dashboards and reporting frameworks for campaign performance.
• Analyze data to improve lead nurturing and conversion strategies.

Required Qualifications

Experience:

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.

Technical Skills:

• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.

Certifications:

• Marketo Certified Solutions Architect or Expert preferred.

Preferred Skills

• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills.