Digital Marketing Manager — Fan Engagement & Growth

Socket.dev; El Segundo (CA); On-site; USD 95,000 - 105,000; Full time

Job summary

Los Angeles Lakers is seeking a Manager of Digital Marketing to lead strategy and day‑to‑day execution across email, web, mobile apps, and data platforms. You will coordinate with internal teams and vendors to optimize fan engagement, drive revenue, and deliver high‑quality digital experiences.

The role requires strong project management, people leadership, and hands‑on digital expertise, with a focus on performance marketing and cross‑channel activation within a fast‑paced sports environment.

Qualifications

• Bachelor’s degree in marketing, advertising or related field.
• 5–7 years in marketing; 3+ years in digital, product or e‑commerce marketing.
• Minimum 2 years of people management experience.
• Proven success launching and implementing digital marketing initiatives for high‑profile global brands.
• Experience in A/B and multivariate testing.

Responsibilities

• Own and manage digital platform strategies and calendar across channels.
• Lead UX design and coordinate with creative teams to drive revenue.
• Develop and implement email marketing strategies and CRM workflows.
• Manage website content and CMS updates for Lakers.com using WordPress.
• Serve as liaison between mobile app vendor and internal teams; manage content and app campaigns.
• Oversee sponsor programming and ensure alignment with Lakers brand.
• Analyze digital performance metrics and translate into actionable insights.
• Provide leadership, establish priorities, and ensure on‑time delivery of digital projects.

Skills

Digital marketing

Email marketing

Analytics

Leadership

Project management

Education

Bachelor's degree in marketing

Tools

Jira

Trello

Wrike

Wordpress

Figma

Adobe Creative Suite

HTML/CSS

Microsoft Office

Job description

Los Angeles Lakers is seeking a Manager of Digital Marketing to lead strategy and day‑to‑day execution across email, web, mobile apps, and data platforms. You will coordinate with internal teams and vendors to optimize fan engagement, drive revenue, and deliver high‑quality digital experiences.

The role requires strong project management, people leadership, and hands‑on digital expertise, with a focus on performance marketing and cross‑channel activation within a fast‑paced sports environment.