Digital Marketing Manager - E-commerce

Placements24; United States; Hybrid; USD 44,000 - 62,000; Full time

Benefits offered by this job

Salary with bonus structure

Hybrid work arrangement

Private healthcare

Retirement savings plan

Budget for professional development

Career advancement opportunities

Job summary

Placements24 seeks an experienced Digital Marketing Manager to oversee and elevate e-commerce marketing. You will lead multi-channel initiatives across SEO, SEM, social, email, and content, driving online sales and customer acquisition in a hybrid work setting in Pretoria.

You will mentor a growing team, manage budgets, and report on performance using Google Analytics and GTM. A bachelor’s in marketing or business is required, with a master’s preferred.

Qualifications

• 5+ years of progressive digital marketing experience with e-commerce focus.
• Proven multi-channel management: SEO, SEM, social media, email automation.
• Strong analytical skills with GA/GTM proficiency.
• Experience with CRM systems and marketing automation tools.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy for e-commerce growth.
• Manage paid campaigns across Google Ads and social channels to achieve target ROI.
• Oversee SEO initiatives to boost organic traffic and rankings.
• Lead email marketing including automation, segmentation, and analysis.
• Collaborate with content teams to create engaging marketing material.
• Analyze campaign performance and provide data-driven recommendations.

Skills

Digital marketing

SEO

SEM

Social media

Email automation

Analytics

CRM

Leadership

Project management

Budget management

Education

Bachelor's degree in Marketing or Business Administration

Master's degree considered a plus

Tools

Google Analytics

Google Tag Manager

Marketing automation platforms

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to oversee and elevate their e-commerce marketing efforts in Pretoria . This leadership role involves developing and executing integrated digital marketing strategies to drive online sales, enhance brand engagement, and acquire new customers. You will manage a diverse range of digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring a cohesive and impactful brand message across all touchpoints. This is a key position for an individual passionate about digital growth, with the opportunity to lead initiatives and mentor a growing team in a hybrid work environment.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with e-commerce business goals, focusing on customer acquisition, retention, and lifetime value.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels to achieve target ROI.
• Oversee SEO initiatives to improve organic search rankings, website traffic, and keyword performance.
• Lead email marketing efforts, including campaign creation, list segmentation, automation, and performance analysis.
• Collaborate with content creators to develop engaging and relevant content that supports marketing objectives and resonates with target audiences.
• Analyze marketing campaign performance, website analytics, and market trends to identify opportunities and make data-driven recommendations for strategic adjustments.

Requirements

• Minimum of 5 years of progressive experience in digital marketing, with a significant focus on e-commerce strategy and execution.
• Proven expertise in managing multiple digital marketing channels, including SEO, SEM, social media marketing, and email automation.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with CRM systems and marketing automation platforms.
• Excellent leadership and project management skills, with the ability to manage budgets and timelines effectively.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary and bonus structure reflecting experience and performance.
• Hybrid work arrangement, blending remote flexibility with essential office collaboration in Pretoria .
• Comprehensive private healthcare coverage and retirement savings plan.
• Significant budget for professional development, including training and conferences.
• A dynamic and forward-thinking work environment with ample opportunities for career advancement.