Digital Marketing Executive

Placements24; Roanoke (VA); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Pension plan

Paid leave

Training programs

Job summary

Placements24 seeks a Digital Marketing Executive to join a busy marketing team and help plan and execute digital initiatives that boost online presence and engagement. The role involves working with senior staff on campaigns, social media management, and content updates in a fast-paced, office-based setting.

The ideal candidate has a Bachelor's degree in Marketing or related field and 1–2 years of digital marketing experience, with solid writing and communication skills.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–2 years in a marketing role focusing on digital activities.
• Familiarity with social media platforms, basic SEO, and CMS.

Responsibilities

• Assist in implementing digital marketing strategies across SEO, SEM, social media, and email campaigns.
• Create and schedule engaging social content and update website content as directed.
• Monitor social channels, respond to comments, and engage online communities.
• Analyze website traffic and campaign performance, contributing to reports.
• Research industry trends, competitors, and marketing opportunities.
• Coordinate online and offline marketing events and promotions.

Skills

Digital marketing

SEO basics

Social media

Content management system

Content creation

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Job description

About the Role

Our client is seeking a driven and adaptable Digital Marketing Executive to join their bustling marketing department in East London . This role requires an individual who can actively contribute to the planning and execution of various digital marketing initiatives designed to boost online presence and engagement. You will work collaboratively with senior marketing staff on campaigns, social media management, and content updates. This position is perfect for an emerging marketing professional looking to gain hands‑on experience in a fast‑paced, office‑based environment.

Key Responsibilities

• Assist in the implementation of digital marketing strategies, including SEO, SEM, social media, and email campaigns.
• Create and schedule engaging content for social media platforms and update website content as directed.
• Monitor social media channels, respond to comments and inquiries, and foster online community engagement.
• Support the analysis of website traffic and campaign performance metrics, contributing to reports.
• Conduct research on industry trends, competitor activities, and potential marketing opportunities.
• Help coordinate marketing events and promotional activities, both online and offline.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in a marketing role, with a focus on digital marketing activities.
• Familiarity with social media platforms, basic SEO principles, and content management systems.
• Good organizational skills and a keen eye for detail.
• Strong written and verbal communication abilities.
• Eagerness to learn and contribute within a team environment.

Benefits

• Competitive salary and opportunities for career advancement.
• Comprehensive health insurance benefits.
• Pension fund contribution.
• Generous paid annual leave.
• Training and development programs to enhance marketing skills.