Digital Marketing Manager at Array

Matcha; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Full medical, dental, vision coverage

Unlimited PTO

401(k) match

Parental leave

Remote-friendly

Desk setup subsidy

Job summary

Array, a remote-first fintech company, seeks a Digital Marketing Manager to own paid media, SEO, and demand gen within the GTM team. You will drive end-to-end campaigns on Google Ads, LinkedIn, and organic channels, accountable for pipeline and revenue.

Responsibilities include landing-page optimization, A/B testing, and robust measurement with Salesforce hygiene. Expect collaboration with Demand Gen, Sales, and Marketing Ops in a fast-paced, data-driven environment.

Qualifications

• 5+ years running performance marketing hands-on for B2B with real budget ownership.
• Proven SEO experience: technical audits, keyword mapping, and AI search visibility.
• Fluent with Google Ads, LinkedIn Campaign Manager, GA4, GTM, CRM/MAP stacks.
• Strong CRO experience with testing frameworks.
• Excellent project management and cross-functional communication.

Responsibilities

• Paid media strategy and end-to-end execution for Google Ads and LinkedIn.
• Build and optimize organic SEO program across verticals.
• Lead top-of-funnel demand through search, social, content syndication.
• Own landing pages, A/B testing, form and funnel optimization, and chatbot routing.
• Measure and report pipeline by vertical with UTM and Salesforce hygiene.
• Operate in a fast-moving GTM org; manage multiple campaigns.

Skills

Paid media

SEO

CRO testing

Analytics

Pipeline mindset

Project management

Agency experience

AI in marketing

B2B marketing

Budget ownership

Tools

Google Ads

LinkedIn Campaign Manager

GA4

Google Tag Manager

Salesforce

HubSpot

ZoomInfo

Gong

Job description

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

As a Digital Marketing Manager at Array, you will be our in-house performance marketing engine — you do what a full-service agency would do, except you sit inside the GTM team, know our verticals, and are accountable to pipeline. This role reports to the Head of Marketing.

The role

You’re the person in the ad platforms, in the CMS, in the analytics. Every program you run has a goal attached: net new customers, retention, or land-and-expand. If it can’t be tied to one of those, it doesn’t run.

You will:

• Paid media — strategy and execution. Own Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance. Targeting aligned to our Tier 1/Tier 2 must-get accounts and five verticals. You build it, you run it, you hold the number.
• SEO and AI search — Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now (traditional rankings and AI/answer-engine visibility). You write the briefs; content production supports you.
• Top-of-funnel demand — Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion into must-get accounts.
• Landing pages and conversion —Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot (routing through Salesforce). You own what converts.
• Measurement —Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view.
• Work in the platforms daily. No vendor sits between you and the data.
• Report digital’s contribution to pipeline by vertical, in the same terms sales uses.
• Cut spend on programs that aren’t working, including the ones you built.
• Act on what you find the same week when able — a new audience, a rebuilt page, a tracking fix.
• Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought.

Who you’ll work with

• Demand Gen, Sales and our Vertical Marketing Managers — your programs feed their pods, and account lists shape your targeting.
• Marketing Ops and RevOps — your partners on routing, attribution, and Salesforce campaign hygiene.

What great looks like

• 90 days in: you own paid spend end to end — accounts audited, broken campaigns rebuilt, underperforming spend cut. Baseline SEO is in place (technical audit, keyword map by vertical, first briefs out) and testing is running on the top conversion paths.
• 6 months in: leadership uses your pipeline dashboard in planning. Organic traffic is growing. Sales can point to deals that started with a program you ran.

You have:

• 5+ years running performance marketing hands-on for B2B, with real budget ownership — you’ve planned spend, defended it, and moved it when the data said to. Agency background is strongly welcome; you’ve run multiple client accounts and want to go deep on one.
• Platform fluency you can prove: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and a CRM/MAP stack (we run Salesforce and HubSpot; we also use, ZoomInfo, and Gong).
• Real SEO chops: you can run a technical audit, brief content, and explain search visibility — including AI search — to an executive without jargon.
• CRO experience with testing frameworks, not just hunches.
• A pipeline-first mindset: you talk in opportunities and revenue influenced, not just impressions.
• Strong project management and communication — you can run multiple campaigns and stakeholders at once with clear briefs, tight timelines, and no dropped threads.
• Comfort as a team of one with agency-sized scope — this is a build role in a fast-moving GTM org, and you’d rather own the whole engine than a slice of it.
• A belief that AI is reshaping work — you instinctively use it to accelerate everything you do: analysis, reporting, briefs, creative iteration. Our team builds this way; you should too.

Nice to have:

• Fintech experience or selling into financial institutions.
• ABM platform experience and tiered account strategy.
• Experience marketing embedded/API products or private label offerings.
• Background in growth, social, or partner marketing alongside paid — you’ve pulled more than one lever.
• Experience with behavioral and intent data for targeting (we use ZoomInfo intent).
• Enough design/creative sense to brief ad creative well.

Pay transparency:

$160,000 + for base salary, depending on experience. Full time employee compensation includes an Incentive Stock Option (ISO) grant, subject to Board approval.

Expected interview process:

Recruiter Conversation - Hiring Manager Interview - Loop round:

Expected onboarding process:

Onboarding at Array is active, not passive: new hires spend their first two weeks building fluency in our products, customers, and value proposition, and are expected to pass scored assessments before beginning role-specific work. Success means meeting defined performance standards through a six-month evaluation period — with continuous feedback and ongoing accountability as core parts of working at Array.

Array Offers All Full Time Employees the following Benefits and Perks:

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• Commuter benefits for those who choose to go into our New York City or San Francisco office spaces

We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Array will provide reasonable accommodations to qualified applicants—if you need an accommodation to participate in the application or interview process, please email [e-mail] to make your request.

Array uses CLEAR to conduct identity verification as part of the application process. We encourage you to review CLEAR’s Privacy Notice and Terms of Use to understand how your personal data will be processed.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Array’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.