Digital Fundraising Marketing Manager

The Heritage Foundation; Washington, Baltimore (District of Columbia, MD); On-site; USD 72,000 - 90,000; Full time

Benefits offered by this job

Best-in-class health care

Vision and dental insurance

Employer-sponsored retirement funding

Generous PTO and sick leave

Paid parental leave

Job summary

The Heritage Foundation is seeking a Digital Marketing Manager to maximize revenue from digital donors. This role involves managing donor journeys, collaborating on marketing strategies, and achieving revenue goals while overseeing vendor relationships. Candidates must have 5+ years of digital marketing experience and strong communication skills to engage with various stakeholders effectively.

Qualifications

• 5+ years of digital marketing experience.
• Ability to communicate with Heritage Members and with individuals at all levels within and outside of Heritage.
• High level of professionalism including adaptability, maturity, integrity, accountability.
• Ability to manage multiple projects, set priorities, and meet deadlines.

Responsibilities

• Manage the entire donor journey across all digital channels.
• Set, manage, and evaluate revenue goals and budget.
• Collaborate with marketing and policy departments for creative development.
• Manage new donor acquisition and retention strategies.
• Analyze campaign results to refine fundraising strategies.

Skills

Digital Marketing

Data Analytics

Communication

A/B Testing

Problem Solving

Tools

Microsoft Office

CRM

CMS

Ad Tracking Programs

Optimizely

Job description

The Heritage Foundation provided pay range

This range is provided by The Heritage Foundation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$72,000.00/yr - $92,000.00/yr

Title: Digital Marketing Manager

Reports to: Director, Membership

Job Summary: The Digital Marketing Manager is responsible for maximizing current and long-term revenue from donors, giving less than $10,000 annually via digital direct response channels. This includes stewardship and solicitation of donors to increase the amount and frequency of their giving across channels. The Manager is responsible for Heritage’s new donor acquisition and reactivation programs, and coordinates with the Membership team, outside vendors, and consultants to execute these initiatives.

Job Duties:

• Manage the entire donor journey across all digital channels in collaboration with the Director and set the messaging and fundraising strategies for members who engage with Heritage online.
• Work with the Director to set, manage, and continuously evaluate multi-million-dollar revenue goals and expense budgets to meet income, retention, and growth goals.
• Collaborate across Heritage marketing and policy departments to develop creative assets and content offers, navigating the copy approval process.
• Manage the housefile program via digital and new channels with a focus on retention and increased monthly giving.
• Manage new donor acquisition across channels including managing list selection, testing, regular reporting, and analysis with a focus on growing the membership base.
• Work with the Data Analytics team and independently develop effective strategies for donor retention, renewal, and upgrades, refining data models with new learning.
• Analyze campaign and program-wide results to refine strategies and support a culture of testing, innovation, and continuous improvement.
• Coordinate with other Development departments, including Heritage Legacy Society and Major Gifts, to design, execute, and monitor trigger programs and to send mass announcements and invitations to high-touch donors.
• Oversee online fundraising vendors, managing production schedules and directing product messaging and design.
• Partner with the team and outside vendors to execute multi-channel fundraising and cultivation campaigns and evaluate ongoing results.
• Coordinate with Development Operations and market research vendors to develop, edit, and execute market research campaigns, using the learnings to inform future strategy.

Qualifications:

• Experience: 5+ years of digital marketing experience
• Technology: Microsoft Office, CRM, and CMS, Ad Tracking and Data Analytics Programs, Optimizely
• Communication: Ability to communicate with Heritage Members and with individuals at all levels within and outside of Heritage

Other Requirements:

• Understand and support the Heritage mission and vision for America, and the department’s goals and objectives.
• High level of professionalism (adaptability, maturity, integrity, accountability).
• Take initiative, requiring some direction, but with a strong desire and demonstrated ability to assume increasing levels of responsibility.
• Strong detail-oriented production skills, including ability to proof accurately.
• Experience with A/B testing and analysis.
• Familiarity with market research strategies and techniques.
• Ability to manage multiple projects, set priorities, and meet deadlines.
• Ability to work with databases and analyze data.
• Ability to negotiate with vendors and work effectively with consultants.
• Ability to solve problems, work under pressure, think creatively, and act independently.
• Excellent written and oral communication skills.

Benefits and Salary:

The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, “take what you need” PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs.

The salary range for this role is $72,000 - $90,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate’s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Think Tanks

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