Digital Marketing Manager

Marchex; United States; Remote; USD 63,000 - 75,000; Full time

Job summary

Marchex is seeking a Digital Marketing Manager to enhance brand visibility and drive lead generation. This role involves optimizing digital marketing strategies across various platforms, collaborating with cross-functional teams, and analyzing campaign performance to support business objectives in the B2B enterprise software market.

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Generous PTO

Qualifications

• 3 to 5 years of experience in digital marketing, preferably in a B2B enterprise software environment.
• Certified HubSpot administrator or equivalent experience.
• Proven track record of managing successful digital marketing campaigns.

Responsibilities

• Analyze and report on campaign performance using tools like Google Analytics and HubSpot.
• Manage and optimize digital advertising campaigns across various platforms.
• Collaborate with marketing, sales, and product teams to align marketing initiatives.

Skills

Digital Marketing

Content Creation

SEO

Analytics

Social Media Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot

Semrush

Job description

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Direct message the job poster from Marchex

VP, People Services @ Marchex | PHR, SHRM-CP

Title: Digital Marketing Manager

Status: Full Time

Department: Marketing

Reporting To: VP, Marketing

Compensation Range*: $63,000-$75,000

Marchex has been delivering innovative revenue generation and business optimization solutions for our customers since our founding in 2003, and as a public company since 2004. Marchex harnesses the power of AI and omnichannel conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world’s most innovative and successful brands.

Job Overview

As a Digital Marketing Manager at Marchex, you will play a pivotal role in helping to shape and execute our digital marketing strategy across various platforms to enhance brand visibility, engagement with target audiences, and drive lead generation. You will work closely with cross-functional teams to optimize our digital presence, ensuring alignment with business objectives in the B2B enterprise software market.

Job Impact

In this role, you will be responsible for working with corporate marketing and demand generation personnel to increase brand awareness, helping to generate qualified leads, and ensure our marketing operations systems are running a peak performance. Your efforts will also impact the company’s growth and market positioning by leveraging digital marketing tactics to reach and engage key personas across automotive, home services, and healthcare verticals. In addition, you will be a key participant for marketing our unique Artificial Intelligence (AI) technology to the B2B enterprise software market.

Outline of Duties and Responsibilities

• Analyze and report on campaign performance, using tools like Google Analytics, HubSpot, Semrush, and others to optimize and refine strategies.
• Administrate our HubSpot platform.
• Implement digital marketing strategies to reach various personas at different stages of the buyer’s journey.
• Manage and optimize digital advertising campaigns, including paid search, display, and social media ads across platforms such as LinkedIn, Google Ads, and other relevant channels.
• Support SEO and SEM efforts to improve organic search rankings and increase web traffic.
• Create and/or manage content for blogs, social media, email campaigns, and awards submissions, focusing on product and solution insights, thought leadership, customer success stories, and industry trends.
• Generate monthly and quarterly reports on digital marketing efforts, providing insights on key metrics, campaign effectiveness, and ROI.
• Collaborate with marketing, sales, and product teams to align marketing initiatives with overall business goals and product launches.
• Stay up to date with the latest digital marketing trends and technologies, and implement innovative strategies to enhance our digital presence.
• Assist with content syndication efforts, including evaluating the effectiveness of deployed content across our target vertical markets.

Experience, Skills and Qualifications

• 3 to 5 years of experience in digital marketing, preferably in a B2B enterprise software environment.
• Certified HubSpot administrator. Hands-on work experience may be substituted for certification.
• Proven track record of managing successful digital marketing campaigns.
• Experience in running effective paid advertising programs, including paid search, display ads, and social media advertising.
• Strong understanding of digital marketing channels and tools, including Google Analytics, HubSpot, SEO tools, and social media platforms.
• Excellent content creation skills, with experience in writing for blogs, social media, and other digital platforms.
• Video marketing skills, with an understanding of video SEO.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Expertise in social media marketing, including effective content types and analytics.
• Proficiency in email marketing, including campaign design, segmentation, and automation.
• Adaptability and willingness to stay updated with the latest industry trends and tools.
• Certifications in digital marketing, HubSpot, SEO, Google Ads, or similar areas are a plus.
• Knowledge of the enterprise software industry and B2B marketing strategies is highly desirable.

Working Conditions

This is a remote position. Employees in this position use a laptop on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Marchex is committed the wellbeing of our employees. To ensure that every employee has the support they need Marchex offers a comprehensive benefits package. Some of these benefits may include, but are not limited to: Medical, Dental, Vision insurance; Life & Disability, Employee Assistance Program, Paid Holidays, Generous PTO, and Retirement Savings (401k/ RRSP). The benefits package offered may differ by location.

*Compensation:

Compensation range listed above may include base salary and short and/or long-term incentives. Exact compensation may vary based on skills, experience, and location.

Marchex’s commitment to diversity:

We value a diverse workplace. Marchex is committed to employ people from diverse backgrounds and we actively demonstrate inclusiveness through fair, equitable and accessible hiring practices. We recognize the strength that comes from different experiences, backgrounds and perspectives and welcome candidates who identify as visible minorities, Indigenous people, persons with disabilities, and persons within the LGBTQ+ community. We feel it is important as an organization that all people have access and opportunity to be employed, to be valued and to be respected. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternative format available on request.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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