Digital Marketing Manager

Card Conduit, LLC.; United States; On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

4 paid holidays

2 floating holidays

3 weeks PTO

Job summary

Card Conduit is seeking a fully remote Digital Marketing Manager to oversee digital ads, email, and social media across Card Conduit and Spellfinder. You will own planning, copywriting, channel management, budgets, partner relationships, and performance reporting, working closely with the Marketing & Creative Director and external contractors.

The role requires 3+ years of digital marketing experience, copywriting ability, and proficiency with Google/Meta Ads Manager and ActiveCampaign.

Qualifications

• 3+ years of digital marketing experience with ownership of paid campaigns/email programs.
• Demonstrated copywriting ability.
• Google and Meta Ads Manager experience.
• Proficiency in ActiveCampaign (or equivalent).
• Ability to interpret performance data, identify variances, and communicate findings.
• Experience managing brand social channels, including planning and community response.
• Experience managing agency, affiliate, influencer, or creator partnerships, including performance evaluation and rate negotiation.

Responsibilities

• Paid Acquisition: Plan, launch, and manage campaigns across Google, Meta, Reddit, and onboarding new platforms (TikTok, Bing).
• Write copy for ads, landing pages, and other materials.
• Manage budgets across platforms and reallocate based on performance data.
• Oversee contractors and agencies executing paid media.
• Manage relationships with partner brands, platforms, and content creators.
• Evaluate performance and recommend adjustments, renewals, and terminations, and identify new opportunities.
• Regularly report on spend, CPA, conversions, partnerships, and trends.
• Email Marketing: Build, schedule, and optimize campaigns in ActiveCampaign; manage list segmentation, automations, and lifecycles; test subject lines and timing.
• Social Media: Maintain content calendars for Card Conduit and Spellfinder across Instagram, Facebook, TikTok, and X/Twitter; write, schedule, publish biweekly content; monitor community engagement.

Skills

Digital marketing

Paid campaigns

Copywriting

Performance analysis

Brand social channels management

Independent work

Education

Bachelor's degree or equivalent

Tools

Google Ads Manager

Meta Ads Manager

ActiveCampaign

Job description

Headquarters: Salt Lake City, UT
URL: https://cardconduit.com/

About the Position

We’re looking for a fully remote Digital Marketing Manager to oversee and execute (with creative support) digital ads, email, and social media across both brands.

This position will own the planning, implementation, copywriting, channel management, budget allocation, partner relationships, and performance reporting.

This role will work very closely with the Marketing & Creative Director and includes direct account management and oversight of external paid media contractors/agencies.

Responsibilities

Paid Acquisition

• Plan, launch, and manage campaigns across current platforms (Google, Meta, Reddit) and onboard new platforms (TikTok, Bing)
• Write copy for ads, landing pages, and other materials
• Manage budgets across platforms and reallocate based on performance data
• Oversee contractors and agencies executing paid media
• Manage relationships with partner brands, platforms, and content creators
• Evaluate performance and recommend adjustments, renewals, and terminations, as well as identify new opportunities
• Regularly report on spend, CPA, conversions, partnerships, and trends

Email Marketing

• Build, schedule, and optimize campaigns in ActiveCampaign
• Manage list segmentation, automations, and lifecycles
• Test subject lines, creative, timing, and implement findings

Social Media

• Maintain content calendars for Card Conduit and Spellfinder across Instagram, Facebook, TikTok, and X/Twitter
• Write, schedule, and publish biweekly content on each channel, coordinating creative with the M&C Director
• Monitor and respond to community engagement

Required Qualifications

• Ability to work independently and build the proverbial bridges as you cross them
• 3+ years of digital marketing experience with ownership of paid campaigns/email programs
• Demonstrated copywriting ability
• Google and Meta Ads Manager experience
• Proficiency in ActiveCampaign (or equivalent)
• Ability to interpret performance data, identify variances, and communicate findings
• Experience managing brand social channels, including planning and community response
• Experience managing agency, affiliate, influencer, or creator partnerships, including performance evaluation and rate negotiation

Preferred Qualifications

• An active interest and knowledge of Magic: the Gathering gameplay
• Chronically online social media literacy
• Project management and administrative leanings (we use Linear)
• Experience marketing both e-commerce and service-based businesses
• Design taste and sensibility
• Utah applicants preferred, but applicants from all states will be considered

Compensation and Benefits

Along with the starting annual salary range of $80–90,000, Card Conduit offers a comprehensive benefits package including medical, dental, and vision coverage, access to a 401k with a 100% match up to 5%, 4 paid holidays, 2 floating holidays, and three weeks of PTO accrued over each year.