Digital Marketing Manager

ColKy Designs & 3D Prints LLC; Tittabawassee Township (MI); On-site; USD 42,000 - 68,000; Part time

Benefits offered by this job

Pay commensurate with experience

Sick time under Michigan law

Vacation after full-time conversion

Ownership of advertising function

Flexible time off

Job summary

ColKy Designs & 3D Prints LLC is seeking a hands-on advertising lead to own paid campaigns end-to-end. You will manage Google, Meta, and TikTok ads, optimize product listings, and drive site performance with a mobile-first approach.

You'll work directly with a four-person team to diagnose and fix underperforming campaigns, rewrite descriptions, improve photography, and coordinate affiliate partnerships. Part-time with full-time potential in Freeland, Michigan.

Qualifications

• Experience building and optimizing paid campaigns across Google, Meta, and TikTok.
• Ability to own ROAS, track spend vs. sales, and adjust or kill underperforming ads.
• Strong listing optimization: SEO, product descriptions, photography, and mobile site performance.

Responsibilities

• Build, run, and optimize paid campaigns on Google, Meta, and TikTok.
• Own return on ad spend and report weekly on performance.
• Diagnose underperforming campaigns and adjust keywords, audiences, and tracking.
• Improve listing SEO across Etsy, Amazon, TikTok Shop, and website.
• Rewrite product descriptions and improve product photography.
• Improve website conversion with a mobile-first approach.
• Run creator and affiliate programs: recruit partners, send samples, and track outputs.
• Plan for seasonal peaks (Oct–Dec and pre-Father's Day).

Skills

Paid ads management

ROAS optimization

Campaign analysis

SEO for listings

Product photography

Conversion rate optimization

Affiliate program management

Website optimization

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Analytics tools

Job description

ColKy 3D Prints sells on TikTok Shop, Etsy, Amazon, and our own website - roughly 13,000 orders in the last ten months on TikTok alone. The products work. The advertising behind them has never had a dedicated owner, and it shows: campaigns get launched, drift off target, and sit there because nobody has time to diagnose them.

That's the job. You'd own paid advertising end to end - building campaigns, watching what they actually return, and fixing or killing the ones that don't. You'd also own the quality of what those ads point at: listing SEO, product descriptions, photography, and how the website performs on a phone, which is where about 90% of our traffic comes from.

We're a team of four. There's no marketing department to hide inside and no layer between you and the results, which is either the appeal of this job or the reason it isn't for you. Starting part-time with a clear path to full-time as the role proves out.

WHAT YOU'D DO

• Build, run, and optimize paid campaigns on Google, Meta, and TikTok
• Own return on ad spend - track spend against actual sales, report weekly, and cut what isn't working
• Diagnose underperforming campaigns instead of letting them run: search terms, negative keywords, audiences, conversion tracking
• Improve listing SEO across Etsy, Amazon, TikTok Shop, and our website
• Rewrite product descriptions and improve product photography
• Improve website conversion, mobile first
• Run the creator and affiliate program properly - recruit partners, send samples, follow up, and track what each one actually produces
• Plan ahead for our two seasonal peaks: October through December, and the run-up to Father's Day

WHAT WE OFFER

• Pay commensurate with experience
• Paid sick time earned under Michigan's Earned Sick Time Act
• Paid vacation once the role converts to full-time
• Full ownership of the advertising function - no committee, no layer between you and the results
• Flexibility on time off; we care what the campaigns return, not hours logged

ColKy Designs & 3D Prints LLC designs and manufactures magnetic toolbox labels, custom keychains, and promotional products out of Freeland, Michigan. We started in 2025 with two 3D printers in a home office. We now run about 70 of them, plus UV printing, in our own building - and we ship nationwide through TikTok Shop, Etsy, Amazon, and our own site.

We're a team of four. Everything here is made, packed, and shipped by the people who work in this building.