Digital Marketing Manager

ONI; San Diego, Northern (CA, KY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive Compensation

Flex PTO

401(K) via ADP

Life Insurance

Medical

Dental

Vision

Perks at Work

Job summary

ONI is seeking a results-oriented Digital Marketing Manager to drive demand for its Nanoimager platform in the United States. You will design and execute digital campaigns, generate qualified leads, and optimize marketing automation to advance the commercial pipeline.

The role requires 4+ years of B2B marketing in technical markets, proficiency with Salesforce/CRM and analytics, and a strong ability to communicate complex scientific concepts clearly.

Qualifications

• 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market.

Responsibilities

• Design and execute digital campaigns around priority markets, workflows, and commercial objectives.
• Generate and nurture qualified leads through coordinated digital programs.
• Manage marketing automation, audience segmentation, and digital funnel performance.
• Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management teams.
• Work with scientific and content resources to translate technical material into effective campaigns.
• Optimize website, email, paid, organic, webinar, and digital event channels.
• Track campaign-to-pipeline attribution and report on commercial impact.
• Support product launches, webinars, events, and strategic campaigns.
• Continuously test and improve conversion, engagement, and return on marketing investment.

Skills

B2B digital marketing

Salesforce/CRM

Marketing automation

Campaign analytics

Audience segmentation

Written communication

Analytical mindset

Tools

Salesforce/CRM

Job description

Join ONI and Explore the Boundaries of Scientific Discovery!

At ONI, we are driven by a profound mission: to propel scientific discovery and combat diseases by granting everyone the ability to visualize, comprehend, and share the intricate microscopic details of life. Our revolutionary Nanoimager stands at the forefront of advancing cellular studies on a molecular level, making substantial contributions to the evolution of scientific knowledge.

Create measurable commercial demand through digital campaigns, content distribution, target-account engagement, and marketing automation.

Responsibilities

• Design and execute digital campaigns around priority markets, workflows, and commercial objectives.
• Generate and nurture qualified leads through coordinated digital programs.
• Manage marketing automation, audience segmentation, and digital funnel performance.
• Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management teams.
• Work with scientific and content resources to translate technical material into effective campaigns.
• Optimize website, email, paid, organic, webinar, and digital event channels.
• Track campaign-to-pipeline attribution and report on commercial impact.
• Support product launches, webinars, events, and strategic campaigns.
• Continuously test and improve conversion, engagement, and return on marketing investment.

Candidate profile

• 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market.
• Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation.
• Demonstrated ability to connect digital activity to commercial pipeline.
• Strong written communication and ability to work with technical/scientific subject matter.
• Analytical mindset with a bias toward measurable outcomes.

$70,000 - $90,000 a year

At ONI, we understand that a fulfilling career involves more than just challenging work - it's about enjoying a well-rounded experience. When you become a part of our team, you not only contribute to groundbreaking research but also enjoy a range of benefits designed to enhance your life both inside and outside the workplace.

As an equal opportunity employer, we prioritize fairness and respect, ensuring every team member thrives regardless of their background. But that's not all - our perks include:

Competitive Compensation We recognize and reward your talent. Enjoy a competitive salary that reflects your expertise and contributions, ensuring your hard work is recognized.

Flex PTO plus 11 federal holidays and 4 dedicated wellbeing days.

401(K) via ADP

Life Insurance

Medical

Dental

Vision

Perks at Work: Enjoy exclusive discounts and deals through our perks at work program, adding value to your everyday life.