Digital Marketing Manager

Singleton Schreiber Llp; San Diego (CA); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Life insurance

401(k) match

Parental leave

Tuition reimbursement

Public transportation stipend

Home office stipend

Work-from-home allowance

Grubhub lunch credit

Job summary

Singleton Schreiber, LLP is seeking an experienced Digital Marketing Manager to lead our digital marketing strategy and drive high-quality lead generation. The role oversees the digital marketing team and requires expertise in legal SEO, AEO, paid media, and social media marketing.

Remote candidates will be considered, with quarterly travel for in-person team meetings. A strong background in GA4, Google Ads, Meta Ads, WordPress, Unbounce, SEMrush, and Ahrefs is essential for success.

Qualifications

• 5+ years of digital marketing experience within the legal industry.
• Experience with legal SEO, AEO, paid media, social media strategy, and lead generation.
• Experience developing and executing digital marketing strategies that drive measurable business results.
• Familiarity with GA4, Google Ads, Meta Ads, WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.

Responsibilities

• Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts.
• Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness.
• Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution.
• Manage, mentor, and support members of the digital marketing team, including performance and professional development.
• Identify opportunities to strengthen the firm's digital presence and drive continued growth.
• Stay current on legal marketing trends, best practices, and emerging technologies.

Skills

Digital marketing

Legal SEO

AEO

Paid media

Social media strategy

Lead generation

GA4

Google Ads

Meta Ads

WordPress

Unbounce

SEMrush

Ahrefs

Local Falcon

Team leadership

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

GA4

Google Ads

Meta Ads

WordPress

Unbounce

SEMrush

Ahrefs

Local Falcon

Job description

Singleton Schreiber is seeking an experienced Digital Marketing Manager to lead digital marketing strategy, drive high-quality lead generation, and oversee members of the digital marketing team. The ideal candidate has expertise in legal SEO, AEO, paid media, and social media marketing, with a proven track record of developing and executing successful digital marketing initiatives.Remote candidates will be considered. Quarterly travel is required for in-person marketing team meetings.SALARY: $120,000-$135,000 annuallyActual salaries will vary and will be based on various factors, such as location, skills, experience, and qualification for the role.JOB DUTIES:Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts.Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness.Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution.Manage, mentor, and support members of the digital marketing team, including performance and professional development.Identify opportunities to strengthen the firm's digital presence and drive continued growth.Stay current on legal marketing trends, best practices, and emerging technologies.QUALIFICATIONS AND REQUIREMENTS:5+ years of digital marketing experience within the legal industry.Demonstrated experience with legal SEO, AEO, paid media, social media strategy, and lead generation.Experience developing and executing digital marketing strategies that drive measurable business results.Experience with marketing and analytics platforms, including Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.Strong understanding of website optimization, keyword strategy, content marketing, and conversion-focused digital marketing.Excellent communication, collaboration, and project management skills.Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.Experience supervising, managing, or mentoring team members is preferred.BENEFITSAt Singleton Schreiber, we value the hard work and dedication of our team, and we’re proud to offer a benefits package that reflects that commitment. Our goal is to support your well-being, growth, and work-life balance through a wide range of meaningful perks:100% employer-paid health, dental, and vision insurance for employees and dependents$50,000 in life insurance provided at no cost401(k) plan with 6% dollar-for-dollar employer match after probationary periodGenerous paid parental leave for birth, adoption, or fosteringDependent care reimbursement up to $3,500/monthHealthcare and Dependent Care Flexible Spending Accounts (FSAs)Monthly commuter reimbursement up to $100 for public transportationHome office reimbursement: $150 for a desk, $150 for a chair (one-time)$25 work-from-home allowance each pay period for hybrid and remote staffUp to $5,250/year in tuition reimbursement for professional developmentState bar and approved professional association dues covered$30 Grubhub lunch credit every first Friday of the monthCommunity engagement support: matching donations to 501(c)(3) nonprofits and encouragement of volunteer timeNONDISCRIMINATION STATEMENT: Singleton Schreiber, LLP is an equal opportunity employer. Selection of candidates will be based solely on merit without regard to race, color, religion, religious creed (including religious dress and religious grooming), sex (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity (including transgender identity and transitioning), gender expression and sex stereotyping, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition or information (including genetic information), family care or medical leave status, military caregiver status, military status, veteran status, marital status, domestic partner status, sexual orientation, statusas a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, engaging in protected communications regarding employee wages, requesting a reasonable accommodation on the basis of disability or bona fide religious belief or practice, or any other basis protected by local, state, or federal laws.