Digital Marketing Manager

Pennock; Pennock (MN); On-site; USD 80,000 - 120,000; Full time

Job summary

Pennock is seeking a Digital Marketing Account Manager to drive growth for premium e-commerce and DTC clients in beauty, fashion, and lifestyle spaces. You’ll optimize campaigns, lead strategy, and manage client relationships from concept to execution.

You will monitor performance, present strategic modifications on weekly calls, and own multiple accounts with a data-driven mindset to hit KPIs and growth targets.

Qualifications

• BS/MS degree in marketing or a related field
• 5+ years of digital marketing experience
• Previous agency experience
• Deep knowledge of marketing tactics on Google and paid social
• Experience in optimizing landing pages and user funnels
• Strong analytical skills with the ability to build Google Data Studio reports
• Great communication and presentation skills

Responsibilities

• Plan and execute all paid digital marketing across channels (Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, Audio).
• Strategize and brief clients monthly on assets required for paid media goals.
• Act as the client’s primary contact, managing expectations and deadlines.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and optimize spend and performance based on insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments.
• Analyze end-to-end customer experience across channels and touchpoints.
• Optimize conversion points and user funnels.
• Evaluate emerging technologies and provide thought leadership for adoption.

Skills

Campaign optimization

Client communication

Strategic thinking

Analytics & reporting

Education

BS/MS in marketing or related field

Tools

Google Ads

Facebook Ads

Pinterest Ads

TikTok Ads

Programmatic

Google Data Studio

Job description

Digital Marketing Account Manager

If your day starts by checking campaign performance and ends by brainstorming the next strategic pivot, you belong at Pennock.co.

We are seeking a Digital Marketing Account Manager who doesn't just manage budgets, but aggressively seeks opportunities to drive exponential growth for our premium e-commerce and DTC clients in the beauty, fashion, and lifestyle spaces.

This Role Is For You If

You're an Optimizer: You monitor performance non-stop, looking for ways to tweak, refine, and strategically outsmart the algorithms across Google and Paid Social platforms. You believe optimizing your internal work is as crucial as optimizing campaigns.

• You Speak the Data: You master the quantitative data, understand platform AI models, and can clearly educate clients on complex digital marketing specifics—from the 30,000-foot view down to the daily levers.
• You Lead the Strategy: You thrive on leading integrated campaigns, driving creative strategy, and efficiently briefing brands on the 20 to 100 assets needed monthly. You understand the logic behind a great promotion and a high-converting landing page.
• You Love Client Success: Building better, more profitable futures for clients excites you. You enjoy weekly calls, clearly presenting strategic modifications, and expertly project managing all open deliverables.
• You Live for KPIs: You are thrilled to be judged on performance and hit monthly goals, knowing numbers don't lie. You welcome the challenge of managing multiple accounts while consistently proving you are the right specialist for their growth.

If you have a strong grasp of current marketing strategies, love working with consumer brands, and are ready to lead campaigns from concept to execution, we want to hear from you.

Responsibilities

• Plan and execute all paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats
• Strategize and creative brief clients each month on new assets required for paid media goals to be met.
• Act as our clients’ primary contact, managing expectations, deadlines, and all communications
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• 5+ years of digital marketing experience
• Previous agency experience
• Deep knowledge of marketing tactics on Google and paid social
• Experience in optimizing landing pages and user funnels
• Strong analytical skills with the ability to build Google Data Studio reports
• Great communication and presentation skills