Digital Marketing Manager

yahoo; New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Equity package

Health Insurance

401(k) matching

Flexible PTO

Office: NYC HQ 3 days/week; remote 2

Job summary

Yahoo Inc. in New York is seeking a Growth Marketer to drive donor acquisition through paid media and peer-to-peer programs.

You will own channels, build communities, and collaborate with email, social, and creator partnerships to scale contributions ahead of the 2028 cycle. The role emphasizes testing, fast iteration, and data-driven decision making, with a 70/30 split between paid media and community building.

Qualifications

• 3+ years in paid digital, performance marketing, or nonprofit fundraising.
• Experience with donor acquisition and ROAS optimization.
• Experience with peer-to-peer texting or online communities a plus.
• Strong writing and creative testing skills.
• Comfortable working across email, social, and creator partnerships.

Responsibilities

• Own the donor journey from first impression to sign-up.
• Plan, launch, and optimize campaigns across Meta, Google, and emerging platforms.
• Build community and ambassadors; run donor-to-donor texting and referral campaigns.
• Draft and test ad copy and landing pages; run A/B tests.
• Collaborate with Email, Social, Creator Partnerships, and CRM teams.
• Plan campaigns around national events and measure results.
• Report weekly on spend, cost per donor, conversion, and retention.

Skills

Paid digital marketing

Performance marketing

Digital fundraising

Peer-to-peer marketing

Analytics / data-driven

HubSpot experience

Team management

Tools

HubSpot

Job description

About Oath

Oath is the strategic giving platform designed to help donors maximize the impact of their contributions by guiding them to the races and causes where their dollars can make the greatest impact. Oath has directed over $150M while protecting donors' data and avoiding the spam and spin of other giving platforms. As the one stop shop for a generation of donors who want to make a difference, Oath is building the future of philanthropy.

The Opportunity

You'll run the channels that bring new grassroots donors into Oath and turn existing donors into recruiters. Your mission is to grow Oath's donor base through paid media and peer-to-peer programs while building a community of donors who share Oath with their networks. The role is about 70% paid media and peer-to-peer marketing and 30% community building. You'll own budgets, test fast, and report what works, with the 2028 presidential cycle as the biggest acquisition moment in Oath's history. You'll have the autonomy to build these programs your way, with the support of the Head of Growth and a team across email, social, and creator partnerships.

Key Responsibilities

• Own the donor journey: Own the experience from first impression to sign-up, including what donors see in ads and how they experience Oath at every step after.
• Own paid media: Plan, launch, and optimize campaigns across Meta, Google, and emerging platforms. Own budget allocation, targeting, creative testing, pacing, forecasting, and cost-per-donor goals. Set a specific strategy for each funnel stage, build new audiences to reach new donor archetypes, and plan around reach, saturation, and the cost to acquire a new donor, not just ROAS.
• Build community, ambassadors, and the peer-to-peer program: Manage Oath’s community spaces and give donors who want to do more a clear way to get involved. Find, train, and support the volunteer ambassadors and creators who bring new donors to Oath. Launch and run donor-to-donor texting, referral campaigns, giving circles, and shareable race pages that turn donors into bundlers.
• Write, test, and optimize: Draft and iterate ad copy, landing pages, and P2P scripts in Oath’s voice: direct, data-grounded, and never alarmist. Work with engineering and product to design landing page tests, run structured A/B tests, and drive conversion rate optimization. Get excited about building and optimizing routines with AI tools.
• Partner cross-functionally: Work closely with Email & Lifecycle, Social & Creator Partnerships, and Partnerships so every channel tells one story. Be comfortable in HubSpot and collaborate with lifecycle marketing on CRM.
• Time campaigns and support earned media: Plan pushes around major national cultural and political events, and help broaden our reach through earned media, exploring new efforts and tracking the results.
• Report, measure, and iterate: Own weekly reporting on spend, cost per donor, conversion, and retention by channel, with a clear story of what moved and why. Own measurement across the full top-of-funnel team (community, influencer and affiliate, events), and build a scorecard leadership can trust. Understand our economics well enough to shift budget to what performs.

• Strong background: You have 3+ years in any of the following: paid digital, performance marketing, or digital fundraising (ideally for political, advocacy, or nonprofit organizations); growth roles at leading tech or consumer companies; MBB consulting; investment banking; or VC/PE. Your background signals exceptional caliber.
• High bar: You hold yourself accountable for both quality and results, and you’re comfortable pushing beyond the obvious idea.
• Hands-on operator: You have a proven track record managing paid budgets with strong ROI, and you’re data-literate: you can read dashboards, interpret metrics, and turn data into decisions. Hands-on experience with peer-to-peer texting or relational organizing tools is a plus, and so is experience building or moderating online communities.
• Strong writer: You’re comfortable drafting and testing creative in a set brand voice.
• Thinker and doer: You have a bias toward action, like being scrappy and creative, and connect the dots across the org. No task is too small or too big.
• Mission-driven and winning mindset: You’re excited about politics & civic engagement and you get excited about every new donor we reach
• Management experience: Have management experience or are open to managing interns!

• Base Salary: $100,000-$125,000
• Equity package
• Health Insurance: Comprehensive medical, dental, and vision coverage
• Retirement: 401(k) matching
• Time Off: Flexible PTO
• Office: 3 days per week in our NYC headquarters; flexible remote work for the other 2 days