Digital Marketing Manager

R.H. Boyd; Nashville, Northern (TN, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Flexible PTO

Professional development opportunities

Access to events/publications

Job summary

R.H. Boyd is seeking a Digital Marketing Manager to oversee and execute strategic marketing campaigns across digital and social platforms. The role blends creativity, analytics, and project management to expand audience engagement and drive revenue growth.

The ideal candidate will lead development of brand storytelling, manage email marketing, and collaborate with cross-functional teams to ensure timely and cohesive messaging across channels. Experience with heritage or luxury brands is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years of experience managing social media and digital marketing campaigns.
• Strong graphic design and video editing skills (Canva, Adobe Suite preferred).
• Excellent written and verbal communication abilities.
• Knowledge of analytics tools (Meta Insights, Google Analytics, Mailchimp, etc.).
• Experience working with heritage, cultural, publishing, or luxury brands is a plus.

Responsibilities

• Develop and oversee a cohesive social media strategy across all brand channels.
• Lead planning and execution of digital marketing campaigns for product launches and events.
• Manage email marketing, subscriber growth, and CRM segmentation.
• Coordinate advertising initiatives across digital, print, and experiential channels.
• Collaborate with cross-functional teams for cohesive messaging and timely deliverables.
• Produce branded content and multimedia assets, upholding brand standards.
• Identify influencers, partners, and media outlets to expand brand awareness.
• Monitor KPIs and prepare monthly performance reports; use data to optimize strategies.

Skills

Social media management

Graphic design

Video editing

Content creation

Analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Canva

Adobe Creative Suite

Google Analytics

Meta Insights

Mailchimp

Job description

Position Overview

The Digital Marketing Manager is responsible for overseeing, developing, and executing strategic marketing campaigns in a timely manner that elevate the R.H. Boyd brand, drive revenue growth, and expand audience engagement across digital and social platforms. This role blends creativity, analytics, and project management to ensure consistent brand storytelling across all channels, including social media, email marketing, advertising, and partnerships. The ideal candidate is a proactive, detail-oriented marketer with strong visual sensibilities, a passion for community engagement, and the ability to translate business goals into compelling digital content and measurable results.

Key Responsibilities

Social Media Strategy and Execution

• Develop and oversee a cohesive social media strategy across all R.H. Boyd related brands,


• events, and initiatives (e.g., Legacy Ball, publishing releases, ad campaigns, content for CEO).


• Create, curate, and schedule high-quality content (graphics, reels, stories, posts) aligned with brand voice and seasonal priorities.


• Manage daily social engagement: respond to comments/messages, nurture community interaction, and monitor brand mentions.


• Track analytics and optimize strategies for growth, engagement, and conversion.

Marketing Campaign Development

• Lead planning and execution of digital marketing campaigns supporting product launches, book releases, events, and corporate initiatives.


• Manage email marketing, subscriber growth, and CRM segmentation.


• Coordinate advertising initiatives across digital, print, and experiential channels.


• Collaborate with cross-functional teams to ensure cohesive messaging and timely deliverables.

Brand Storytelling and Content Creation

• Support the development of branded content across platforms, ensuring consistency in voice, tone, and aesthetics.


• Produce or coordinate multimedia content, including video clips, photos, testimonials, and promotional assets.


• Uphold R.H. Boyd’s heritage-driven brand standards across all creative output.

Partnerships, Influencers, and Community Engagement

• Identify and manage relationships with influencers, partners, and media outlets to expand brand awareness.


• Support event marketing campaigns, including Legacy Ball promotions, tours, and community programs.


• Collaborate on PR efforts, press releases, and media kits when needed.

Analytics, Reporting, and Optimization

• Monitor KPIs across platforms and campaigns, preparing monthly performance reports for the executive team.


• Use data insights to refine messaging, campaign timing, and strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.


• 3–5 years of experience managing social media and digital marketing campaigns.


• Strong graphic design and video editing skills (Canva, Adobe Suite preferred).


• Excellent written and verbal communication abilities.


• Knowledge of analytics tools (Meta Insights, Google Analytics, Mailchimp, etc.).


• Experience working with heritage, cultural, publishing, or luxury brands is a plus. Ability to work both independently and collaboratively in a fast-paced environment.

Key Competencies

• Creative thinker with strong attention to detail


• Storytelling and brand alignment


• Analytical mindset with data-driven decision-making


• Exceptional project management and organization


• Community-focused approach to engagement


• Ability to translate strategic goals into compelling content


• Strong knowledge of grammar, style guides, and editorial standards (e.g., Chicago Manual of Style, American Psychological Association Style).


• Familiarity with faith-based content and cultural sensitivity, particularly related to the Black church and African American history.


• Experience working with diverse authors and content related to faith, social justice, or community engagement.


• Ability to manage multiple projects simultaneously and meet deadlines.


• Ability to provide constructive feedback.


• Understanding of print production and digital publishing workflows.

Benefits

Comprehensive health, dental, and vision insurance, 401(k) with company match, flexible PTO, professional development and educational opportunities, and access to R.H. Boyd’s events and publications.

R.H. Boyd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.