Digital Marketing Manager

Talent Leverage; Malvern (Chester County); On-site; USD 70,000 - 120,000; Full time

Job summary

Lima Consulting Group is seeking a Digital Marketing Manager to join a fast-growing, international consultancy. You will partner with multidisciplinary teams across business strategy, data science, and technology to drive digital marketing initiatives and partnerships.

You will manage content calendars, lead generation campaigns, and social media programs, ensuring on-time, on-budget execution and measurable ROI. Travel ~10% may be required.

Qualifications

• 3+ years in digital marketing, account management, or project management.
• Proven track record as a collaborator within a multidisciplinary team.
• Experience with cross-functional marketing campaigns and partnerships.

Responsibilities

• Represent the digital marketing perspective in annual planning for key software and service partnerships.
• Lead generation: execute campaigns to reach US LCG personas and exceed MQL/SQL targets.
• Coordinate with US team to plan and document marketing plans with partnerships; drive joint marketing initiatives.
• Develop and manage content calendars; support editorial calendar and content creation with SMEs.
• Attend daily stand-up calls with US sales/marketing; manage budgets and timely execution of initiatives.
• Support event marketing and social media programs, including LinkedIn campaigns.

Skills

Digital marketing

Lead generation

Content marketing

Social media

Tools

Workfront

LinkedIn Ads

Job description

Lima Consulting Group is looking for an exceptional, highly motivated Digital Marketing Manager, who is eager to be part of a fast-growing, international digital transformation consultancy.

Our customers turn to us for help in solving their most challenging issues. And of course, we market and sell to the worlds leading marketers themselves.

This position provides a unique opportunity to work in a multi-national, entrepreneurial team where your performance will be highly valued. If you're ready to meet the challenge, then Lima Consulting Group invites you to apply for our Digital Marketing Manager position.

When you join LCG, you'll partner with brilliant minds working on multi-disciplinary teams involving business strategy, data science, business intelligence, digital marketing and technology. We operate at the cusp of innovation.

Responsibilities

Strategy and Sales Support:

• Represent the digital marketing perspective by participating in the annual planning related to key software and service partnerships
• Digitally evaluate partners, competitors while staying true to our strategic direction. Inform our marketing strategy and planning based on market dynamics Lead Generation

Lead Generation

• Thoroughly review and understand the US LCG personas and implement digital marketing campaigns to reach them.
• Meet or exceed targets in generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Conduct outbound lead generation campaigns to schedule new appointments with SQLs using our list building process, and our outbound and inbound marketing tech stack

Channel Co-Marketing with Partnerships:

• Coordinate with the US team to lead the co-marketing pillar to plan and document the marketing plan with key partnerships
• Execute the joint co-marketing plan with key partnerships

Marketing:

• Content Calendar:Support the Marketing team in the creation and execution of the Editorial Calendar for LCG
• Content Marketing: Support the editorial calendar through research. Interviews LCGs Subject Matter Experts (SMEs) in order to write and publish content in accordance with the editorial calendar.
• Coordination: Attend daily stand-up calls with the LCG US sales and marketing team to ensure tight collaboration and effective use of precious marketing budgets and drive on-time, on-budget execution of initiatives.
• Event Marketing:Support and market private events / dinners with key partnerships in coordination with key software vendors.
• Social Media Management: Implement our SMM program. Assist our subject matter experts to effectively manage our LinkedIn sales navigator lead generation campaign and Linkedin Ads program. Produce short form content from the LCG podcast and other content assets and coordinate and use our Social Media publishing tools to schedule their release.
• Directly responsible for resources who manage paid and owned initiatives.
• LCG.com: Serve as the product owner for LCG.com.

Other Duties

• Travels approximately 10% of the time.
• Maintains professional and technical knowledge by attending educational workshops; researching trends, following market activities, M&A activity, reviewing professional publications; establishing personal networks; monitoring competitors, benchmarking state-of-the-art practices; participating in professional societies
• Contributes regularly (at least once a month) to the LCG Blog and Twitter feeds
• Promotes LCG's corporate culture both internally and externally
• Performs other duties as assigned

Preferred Candidates

• Experience in working with international and multidisciplinary teams
• Experience with Project Planning tools, especially with Workfront
• Intense knowledge seeker about the MarTech, DX, and the industry
• Familiarity with our technology partners: Adobe, Oracle NetSuite, Google, Salesforce, Tealium, HootSuite, Vena and others.
• Highly polished interpersonal, presentation and communication skills.
• Expert proficiency with Microsoft Office 365
• High degree of initiative, with the ability to evaluate situations and make recommendations.
• Comfortable in a multi-tasking, demanding, fast-paced atmosphere.
• Positive attitude.

Eligibility Requirements

• 3+ years in digital marketing, account management, or project management
• Proven track record as a collaborator as an emerging leader or individual contributor within a multidisciplinary team

About Us

Founded in 2004, Lima Consulting Group helps organizations develop, deploy, and measure effective digital marketing strategies.

LCG is a trusted advisor to digital marketers in the Americas, using a proprietary series of multi-disciplinary methodologies to improve their Return on Marketing Investment. The LCG team includes experts in digital transformation, digital analytics, data science, business intelligence, digital marketing and technology. With regional offices in Philadelphia and São Paulo, Brazil, LCG combines the personal touch of local services with world-class expertise.

Digital marketers work with LCG to develop, deploy and measure proven methodologies and best-practices, allowing them to optimize acquisition, conversion, retention, and engagement. LCG maintains certifications or partnerships with leading innovators such as Adobe, Oracle, IBM, Salesforce, Ensighten, Tealium, Monetate, ClickTale, and many other digital marketing technology innovators.