Director, Paid Growth Marketing

Little Sleepies; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Cross-functional teamwork

Innovative culture

Employee discount + free product

Job summary

Little Sleepies is seeking a Director of Paid Growth Marketing to lead our performance marketing team and agencies, driving scalable growth and new customer acquisition for our DTC business. The role requires analytical leadership and a track record of delivering results in a fast-paced environment.

You will own planning, budgeting, and optimization across paid channels, partnering with creative, Ecommerce, and analytics to maximize ROAS and CAC/LTV efficiency.

Qualifications

• 10+ years of in-house paid media experience.
• 1–2 years of people management experience; a track record of building, motivating, and growing teams is a plus.
• Ecommerce experience is required, ideally within a fast-paced, high-growth environment.
• Experience with additional channels including: TV, radio, OOH, podcasting is a plus.
• Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics.
• Strong command of core digital marketing KPIs: CPA, CPC, CPM, LTV, ROAS.
• Advanced Excel skills required; Power BI or similar BI tool experience is a plus.
• You’re excited by building and leading a critical function in a high-growth business.

Responsibilities

• Own strategic planning and oversee execution of all paid media channels (social, search, display, affiliate).
• Manage relationships with partner agencies and vendors, ensuring performance and clear communication.
• Build campaign budgets and media mix strategies to hit ROAS targets based on CAC and LTV trends.
• Collaborate with in-house creative to develop high-performing campaigns and run A/B tests.
• Lead in-house paid media team with channel specialists across Paid Social, SEM, and Affiliate.
• Drive full-funnel campaigns to acquire new customers and grow revenue.
• Develop testing and experimentation processes across channels and translate results into insights.
• Collaborate with Ecommerce, Merchandising, and Creative to maximize customer acquisition.
• Work with Marketing to uncover growth opportunities across organic channels and influencer campaigns.
• Partner with Data Analytics to build reporting frameworks and measure outcomes.

Skills

Data-driven decision making

Leadership

Ecommerce growth

Analytics

Tools

Google Ads

Facebook Ads Manager

Bing Ads

Google Analytics

Power BI

Excel (Advanced)

Job description

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location:

Remote - within the United States

Visa Sponsorship:

This position is not eligible for Visa sponsorship.

The Role:

The Director, Paid Growth Marketing will lead our performance marketing team and paid acquisition agencies, while identifying new opportunities for scale within our DTC business. This role plays an integral part in defining and executing our growth strategy owning day-to-day campaign management to continue scaling business growth and new customer acquisition.

The ideal candidate is an analytical, customer-focused, and collaborative problem-solver and leader who values results while thriving in a fast-paced environment. We're looking for curious, kind, proactive colleagues who challenge one another to grow. You should be motivated to help build a brand that inspires families to make special memories.

What You’ll Do:

• Own strategic planning and oversee execution of all paid media channels, including paid social, search, display, and affiliate and explore new channels (CTV, audio, direct mail) to drive incremental growth.
• Manage relationships with partner agencies and vendors, holding them accountable for performance and ensuring clear, consistent communication.
• Build campaign budgets and media mix strategies that hit ROAS targets, grounded in CAC and LTV trends, and optimize continuously against key KPIs.
• Partner with our in-house creative strategy team to develop high-performing campaigns, running A/B tests and iterating to improve efficiency.
• Build, grow, and lead our in-house paid media team, including channel specialists across Paid Social, SEM, and Affiliate.
• Cultivate a team capable of running full-funnel campaigns across all channels to drive customer acquisition.
• Lead a rigorous testing and experimentation process across channels, translating results into customer and creative insights that shape future strategy.
• Collaborate with Ecommerce, Merchandise Planning, and Creative to promote products in ways that maximize new customer acquisition.
• Work with Ecommerce on conversion rate optimization, landing page performance, and overall campaign effectiveness.
• Partner cross-functionally within Marketing to uncover growth and viral opportunities across organic channels — social, influencer, community — and through creative assets.
• Collaborate with Data Analytics to build reporting frameworks that measure performance and test outcomes.
• Report on performance regularly, proactively surfacing insights and learnings to the broader team.
• Stay ahead of digital marketing trends and best practices, bringing fresh recommendations to the team.

What you’ll bring to the team:

• 10+ years of in-house hands-on paid media experience (search, paid social, affiliate).
• 1–2 years of people management experience; a track record of building, motivating, and growing teams is a plus.
• Ecommerce experience is required, ideally within a fast-paced, high-growth environment.
• Experience with additional channels including: TV, radio, OOH, podcasting is a plus.
• Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics.
• Strong command of core digital marketing KPIs: CPA, CPC, CPM, LTV, ROAS.
• Advanced Excel skills required; Power BI or similar BI tool experience is a plus. You bring sharp analytical instincts, strong problem-solving skills, and close attention to detail.
• You're willing to do individual contributor work alongside strategic leadership — no task is too small.
• You balance warmth and openness with urgency, and you thrive in fast-paced environments.
• You're technical, analytical, and strategic, and know when to lead with data.
• Ownership and accountability define how you work — they're what keep the team focused on the highest-leverage opportunities.
• You're excited by the opportunity to build and lead a critical function within a high-growth business.
• You love rolling up your sleeves in a startup environment to get things done.
• You're endlessly curious about business growth, acquisition, and consumer behavior and you love pairing that curiosity with disciplined strategy and testing.

What we’re excited to offer you:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits:

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.