Digital Marketing Manager

Eurofins; Lancaster (Lancaster County); In loco; USD 80.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, and vision coverage

Life and disability insurance

401(k) with company match

Paid vacation and holidays

Descrizione del lavoro

Eurofins in Lancaster, PA is seeking a Digital Marketing Manager to lead multi-channel campaigns across paid search, social, and content initiatives, driving brand awareness, client engagement, and lead generation for BioPharma Product Testing and related services.

The role requires 5–7 years in digital marketing with strong Google Ads, Analytics, SEO, and analytics capabilities, plus experience coordinating cross-functional teams and external agencies.

Competenze

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7 years of experience in digital marketing, paid media, social media, content strategy, analytics, and campaign management.
• Strong knowledge of Google Ads, Google Analytics, social media platforms, SEO, and digital marketing tools.
• Proven ability to develop and optimize multi-channel marketing campaigns using data-driven insights.
• Excellent communication, project management, and stakeholder management skills.
• Experience in life sciences, healthcare, medical device, pharmaceutical, or other regulated B2B industries preferred.
• Experience leading or mentoring marketing team members, agencies, or cross-functional project teams preferred.

Mansioni

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage paid media, social media, content activation, and digital advertising programs.
• Lead campaign planning, launch, optimization, and performance reporting.
• Analyze campaign results and recommend data-driven improvements.
• Oversee digital content, creative assets, and agency/vendor relationships.
• Establish digital marketing best practices, processes, and governance.
• Collaborate with cross-functional stakeholders to support lead generation and brand growth.
• Monitor emerging digital trends, technologies, and AI-driven marketing opportunities.

Conoscenze

Digital marketing

Campaign management

Analytics

Paid media

Social media

Content strategy

Stakeholder management

Team mentorship

Communication skills

Formazione

Bachelor's degree in Marketing, Communications, Business, or related field

Strumenti

Google Ads

Google Analytics

SEO tools

Descrizione del lavoro

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in‑vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

Job Description

The Digital Marketing Manager is responsible for developing and executing digital marketing strategies that increase brand awareness, client engagement, and lead generation for Eurofins BioPharma Product Testing, Medical Device Services, and Calibration, Certification & Metrology businesses.

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in‑vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

Job Description

The Digital Marketing Manager is responsible for developing and executing digital marketing strategies that increase brand awareness, client engagement, and lead generation for Eurofins BioPharma Product Testing, Medical Device Services, and Calibration, Certification & Metrology businesses.

This role leads multi-channel digital campaigns across paid search, paid social, organic social, YouTube, and other digital platforms. Key responsibilities include campaign planning and execution, content strategy, budget management, performance analysis, reporting, and continuous optimization. The Digital Marketing Manager serves as the organization's digital marketing expert, collaborating with marketing, sales, business leaders, subject matter experts, and external partners to deliver measurable business results.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage paid media, social media, content activation, and digital advertising programs.
• Lead campaign planning, launch, optimization, and performance reporting.
• Analyze campaign results and recommend data-driven improvements.
• Oversee digital content, creative assets, and agency/vendor relationships.
• Establish digital marketing best practices, processes, and governance.
• Collaborate with cross-functional stakeholders to support lead generation and brand growth.
• Monitor emerging digital trends, technologies, and AI-driven marketing opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7 years of experience in digital marketing, paid media, social media, content strategy, analytics, and campaign management.
• Strong knowledge of Google Ads, Google Analytics, social media platforms, SEO, and digital marketing tools.
• Proven ability to develop and optimize multi-channel marketing campaigns using data-driven insights.
• Excellent communication, project management, and stakeholder management skills.
• Experience in life sciences, healthcare, medical device, pharmaceutical, or other regulated B2B industries preferred.
• Experience leading or mentoring marketing team members, agencies, or cross-functional project teams preferred.

Additional Information

Positions are full-time, working Monday-Friday 8am-5pm, overtime as needed. Candidates currently living within commutable distance to Lancaster, PA are encouraged to apply.

Excellent full time benefits including comprehensive medical coverage, dental, and vision options

• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins USA BioPharma Services is a Disabled and Veteran Equal Employment Opportunity employer.