Digital Marketing Manager

The American College; King of Prussia (PA); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Lucrative Time Off (25-40 Days PTO)

Paid Family Medical Leave

11 Paid Holidays

Tuition Remission and Reimbursement

Medical, Dental, Vision, Wellness

Disability Insurance

Hybrid/Remote schedules

Job summary

The American College is seeking a Digital Marketing Manager to execute email campaigns, post on social channels, and monitor results. You will build automated journeys in Salesforce Marketing Cloud NEXT and contribute to performance reporting, dashboards, and optimization efforts.

You will support cross-functional teams, maintain data integrity, and stay ahead of digital marketing trends. A hybrid, flexible schedule and competitive benefits are provided.

Qualifications

• Bachelor's degree in Marketing Communications, Business, or related field preferred.
• 1–3 years of experience in digital marketing, email marketing, or social media management.
• Experience with email marketing and marketing automation platforms.
• Salesforce Certification Marketing Cloud Email Specialist is a plus; if not held, required within 90 days.
• Familiarity with social media management and analytics tools (Hootsuite).
• Experience with website analytics and SEO tools (Google Analytics, SEMrush).
• Willingness to learn AI orchestration tools or LLMs (Microsoft Copilot, ClickUp AI).
• Strong analytical, organizational, and communication skills.

Responsibilities

• Build, QA, and deploy email campaigns within Salesforce Marketing Cloud NEXT with Journey Builder.
• Build automated customer journeys in Salesforce Marketing Cloud NEXT.
• Support core social media profiles (LinkedIn, Instagram, Facebook) and daily posting.
• Track and analyze social media performance and share insights.
• Collaborate with content and Brand Experience teams to align messaging.
• Own campaign and journey performance analytics and dashboards.
• Execute A/B testing across email and digital campaigns.
• Ensure data integrity across marketing platforms and databases.
• Stay current on digital marketing trends and recommend improvements.
• Support additional marketing operations initiatives as needed.

Skills

Email marketing

Social media management

Marketing analytics

Project management

Communication skills

Adaptability

AI/LLM tooling familiarity

Education

Bachelor's degree in Marketing Communications or related field

Tools

Salesforce Marketing Cloud

Hootsuite

Google Analytics

SEMrush

Microsoft Copilot

ClickUp

Job description

Digital Marketing Manager# Digital Marketing ManagerHot Job## OverviewPosition TypeFull TimeEducation LevelBachelor's## Description*\\*\\*\\*The ideal candidate will be able to commute to the King of Prussia, PA office 2–3 days per month for on-site collaboration\\*\\*\\**The Digital Marketing Manager supports the execution of digital marketing programs across email marketing, social media, and paid media placement. Reporting to the AVP, Marketing Operations, this role is primarily responsible for hands-on execution of campaigns – building our emails, posting on social media, and monitoring and sharing results of our campaign activities. The individual supports personalization efforts, helps build or update nurture flows, and contributes to marketing performance reporting and dashboards. Success is measured by timely and accurate execution of assigned campaign activities and reporting requests.**Duties and Responsibilities*** Build, QA, and deploy email campaigns within Salesforce Marketing Cloud NEXT, leveraging Journey Builder and dynamic content for personalization.* Build and maintain automated customer journeys in Salesforce Marketing Cloud NEXT using Journey Builder* Leverage AI-driven capabilities to improve campaign and journey performance.* Support The College’s core social media profiles (LinkedIn, Instagram, and Facebook), and execute day-to-day social media posting, scheduling, and monitoring across platforms, including engagement and community management.* Track and analyze social media performance and share insights to help improve results.* Collaborate with content and Brand Experience teams to align messaging and creative.* Partner with Enterprise and Growth Marketing teams to execute key B2B and B2B2C strategies.* Own campaign and journey performance analytics in Salesforce Marketing Cloud and contribute to development and maintenance of reporting dashboards* Execute A/B testing across email and digital campaigns to improve results.* Ensure data integrity across marketing platforms and databases.* Stay current on digital marketing trends and recommend improvements.* Support additional marketing operations initiatives as needed.## Qualifications* Bachelor's degree in Marketing Communications, Business, or related field preferred.* 1–3 years of experience in digital marketing, email marketing, or social media management. New graduates will be considered.* Experience with email marketing and marketing automation platforms. Previous experience with Salesforce is a plus.* Salesforce Certified Marketing Cloud Email Specialist certification is a plus. If not held, will be required within 90 days of employment.* Familiarity with social media management and analytics tools preferred. We use Hootsuite.* Experience with website analytics and SEO tools such as Google Analytics and SEM Rush.* Experience with or willingness to learn to leverage AI orchestrating tools or LLMs. We use Microsoft Copilot and ClickUp AI.* Familiarity with work management or productivity tools. We use ClickUp.* Strong analytical, organizational, and communication skills.* Ability to manage multiple projects in a fast-paced environment.* Adaptive and quick learner of new systems and processes.* Collaborative mindset with strong attention to detail.*The College provides an award-winning culture and offers a competitive total compensation package that includes:** *Lucrative Time Off (25-40 Days PTO, Paid Family Medical Leave, 11 Paid Holidays)** *Retirement Savings Plan with Supplemental Contribution and Match** *Tuition Remission and Reimbursement** *Medical, Dental, Vision, and Wellness Benefits** *Company-paid Short-Term and Long-Term Disability** *Flexible, hybrid, and remote work schedules*The target hiring range is $60,300.00- $75,000.00\\*\\*\\*The salary of the candidate selected for this role will be based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The hiring range represents The College’s good faith and reasonable estimate of possible compensation at the time of posting. This role will be posted until Friday, November 13, 2026. In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment. **The American College of Financial Services is an E-Verify Employer.**